Solving Common Messaging Problems: A Guide To The Features Your texting App Needs

Have you ever dealt with low text campaign responses and customer engagement after sending text messages? Or do you hardly receive returns that you envision? sent a message to a customer or colleague only to find it unanswered, ignored, or filtered into a spam folder?

If you're in business, the answer is probably yes. And this indicates that you need to reconsider your messaging strategies and if anything is affecting your Salesforce text messages health.

No wonder text messaging is a ubiquitous business communication channel, but it's not always smooth sailing. There are several factors that can adversely affect your messaging campaign's success and engagement rate if not taken care of or missed. But fear not!

When you have the right texting app and essential capabilities, you can get around factors preventing you from achieving desired results and improve texting operations. In this blog, we'll explore some of the common messaging problems businesses face and the type of capabilities users should expect from the Salesforce SMS integration to solve them. So, let's find out!

Common Problems Affecting Text Message Returns

There are several common problems that businesses may face when using text messaging as a communication channel, which can ultimately affect their returns. Some of these issues include:

Spam Filters

Spam filters are the biggest threat to text messages as they prevent them from reaching intended recipients and keep unwanted messages away from the user's inbox.

But sometimes, certain inappropriate texting practices also trigger spam filters, due to which legitimate business messages are also blocked. As a result, some texts may never reach the intended recipient, and this impacts engagement rates and returns negatively.

Compliance

Texting compliance is a must-consider factor in ensuring that text messages continue to bring in significant returns.

Hefty fines and legal consequences are the worst things you can witness by not complying with texting rules and regulations. You should comply with texting regulations of regulatory bodies like the Telephone Consumer Protection Act (TCPA) and the General Data Protection Regulation (GDPR) to prevent texting returns from getting affected.

Opt-Out Mechanism

Customer interests are of prime importance to any business. When audiences feel trapped, having no way to opt out of messages once they have opted in to receive them can lead to customer annoyance and legal actions.

So, it is mandatory for businesses to allow their customers to opt out of receiving text messages at any time.

For this, you should hae a proper opt-out mechanism so that you don’t send SMS from Salesforce when a customer has opted out, and your business's reputation is not damaged, leading to a loss of customers.

Text Responses and Content

The content of the message is a critical part of any text messaging strategy that contributes to its success.

Too long, too short, unclear, or poorly structured messages may make your text messages less impactful and may not appeal to recipients to read messages. This results in poor engagement rates and returns.

Text Timings

Many times, messages go unnoticed by the recipients, and the reason could be the wrong timing of the message.

For the success of any text campaign, it is essential to consider text timings. Your messages should seem valuable to recipients rather than intrusive. Else, this could harm returns.

By addressing these common problems, businesses can improve their success rates of text messaging campaigns, leading to better returns.

Solving Messaging Problems Choosing the Proper Salesforce SMS Integration for Right Capabilities

Avoid Factors Triggering Spam Filters

There are multiple factors that can trigger spam filters for text messages and must be avoided at any cost for SMS campaign success.

When you send too many messages back-to-back, there is a high chance that the spam filter gets triggered.

Also, unknown messages to recipients or messages with unclear sender identity, increase the chances that messages get flagged as spam.

Plus, adding misleading information in your text messages or certain words that are often used by spammers to deceive people can be harmful to the text messages.

More importantly, the opt-out option should be explicitly mentioned in text messages. Messages failing to do so can be more likely to be marked as spam. Remembering these factors, you can ensure messages are not inadvertently filtered out as spam.

Get a Well-Defined Compliance Mechanism

Ensuring compliant texting is critical for businesses to avoid hefty fines and legal consequences. So, When a compliance mechanism is well-defined, you have better controls and flexibility.

You can opt-in and opt out of messages the way your audiences want. You no more have to go for blanket opt-in or opt-out, as you can do this selectively with a proper compliance mechanism.

Such mechanisms also allow you to add custom fields to meet new texting laws that may come your way. By taking these steps, businesses can ensure that their texting campaigns are compliant and minimize the risk of legal consequences.

Acquire a Concrete Opt-out Mechanism

This is even more frustrating for customers when they don't want to receive text messages but still receive them.

This makes it crucial for businesses to have an opt-out mechanism that can help them ensure that uninterested customers will no longer receive any text. The best capability one can expect from the Salesforce SMS integration to manage opt-outs is an AI-based opt-out mechanism.

With this capability, you can even understand the intent of recipients who are texting that they are not interested in receiving text messages further. Based on the customer intent, your opt-out mechanism can remove uninterested customers and ensure that you stay compliant while messaging.

Get an Expert Writing Assistant

One capability to ensure quality and accurate text messages is when you have an expert writing assistant. If you want to send SMS in Salesforce that is well-written and correct, choose a Salesforce SMS integration that can provide you with pre-written text responses based on past interactions and templates based on the prompts given.

These pre-written messages or responses can be quickly accessed and modified as needed saving time and ensuring that messages are consistent and error-free.

With such capability, you can create templates much faster for any given occasion and respond like a pro without worrying about sentence structure and human errors.

Also, as you get suggestions based on past interactions, you can finish writing messages faster without any scope of error.

By utilizing these features, businesses can improve the quality and consistency of their messaging content while reducing errors, saving time, and improving customer experience.

Ensure Texting at Appropriate Time

Text scheduling capability is crucial so you can control text message flow. You can send text messages at a specific date and time, which prevents you from sending messages at an inappropriate time. For instance, it seems intrusive or inappropriate when you send a message to a customer during non-business hours. Such messages lose their impact.

Apart from this, even if you have automated and scheduled a series of text messages in advance, your Salesforce SMS integration should provide you the capability to stop the flow of automated messages for a specific period and resume when needed.

Furthermore, your workload is also reduced as you can schedule text in advance, eliminating the need to keep track of messages that needs to be sent at a specific time.

Conclusion

Text messaging is a rewarding communication channel for businesses but can come with its fair share of challenges. From spam filters to compliance issues, numerous factors affect the success of your messaging campaigns and lead to common messaging problems usually faced by users.

Therefore, it is vital to choose Salesforce SMS integration to send SMS from Salesforce wisely. You get the right texting capabilities to overcome messaging challenges and achieve better returns, making text operations a cakewalk They can eliminate every factor that weakens the messaging strategy. Consequently, you can make the best out of texting and reap the rewards of successful messaging campaigns.