Social Media Manager - 3 Free but Useful Options!

The proper choice of a social media manager will provide you with greater assertiveness and practicality in your day to day work.

If you still don't handle a lot of media, you may not be able to properly understand the advantages of centralizing everything in the same space.

However, for professionals who work daily in the management of different platforms, this choice is necessary.

Imagine if you have to log in and out of each tool, every time you need to insert content or check the progress of your ads.

Wouldn't it be much simpler to have all this information in one place?

That is precisely the role of a social media manager!

Currently, there are different types of tools that provide this possibility. Among the options, there are those that are paid and also free.

What differs is that each one will offer you different advantages and benefits.

If you are looking for a good social media manager, we at Digital Pro have separated 3 options for you that are totally free, but very useful!

Pay attention to all the details!

Social media manager option 1 - Hootsuite

The Hootsuite is one of the most used as a social media manager tools. A long time ago it became popular and entered the hall of the most “darling” platforms of digital marketing.

Its interface is totally facilitated, allowing that in a short time of use, you are already very familiar with the functions it offers.

Basically, on the main panel, right after login, you can follow in real time what is happening on Facebook, Twitter, LinkedIn, WordPress, Google+ and Foursquare. Of course, if these accounts are already registered.

The cool thing about this manager is that you can add tabs to make your visualization much more agile. In addition, in each tab, you will have the option of filtering terms.

This is very interesting for brands and business models that need to be monitoring specific keywords.

Among the functions that this social media manager will provide you, the most used has been the scheduling of publications. With this, you can leave the programming of a period fully realized.

After creating the entire schedule, a table is generated for you, where all planned days and times will be displayed. The table is complete: present, past and future.

The Hootsuite has a suitable location so that you can evaluate all the metrics of the networks that were registered there. This makes report generation much easier.

Upon entering the platform, you will see that there is a PRO version, which is paid. However, the free version already offers fully efficient features for your business day to day.

Social media manager option 2 - Buffer

The buffer is also one of the main competitors Hootsuite. Although it also offers a paid version, the free functions it offers are already excellent.

This social media manager was developed to have a very basic and intuitive layout, perhaps this is the great differential of the other tools. However, it offers the same support for Facebook, Google+, Instagram, LinkedIn and several other social networks that are used today.

We can even say that, if it weren't for the basic layout, it would be almost like Hootsuite because all the scheduling and posting standards are very similar.

Evaluating metrics for each social network is easy too.

Social media manager option 3 - Cyfe

Cyfe is a well-known media management tool. The big difference to the others already mentioned, is that it has a more robust platform, therefore, heavier.

Even with the free plan option, it is excellent, with different ways of customizing information and delivering metrics.

Perhaps, its great advantage is that it has an option called TV mode. With it, you can install a big screen, television or overhead projector so that everyone in the environment can follow the results in real time.

This, for some business models, is quite interesting.

These are just 3 of the hundreds of social media manager options that exist today.

It is up to you or whoever is going to use it, to assess which one best fits your way of working.