Six Reasons why Youtube Marketing is a good idea

L aunch Brand Stories, optimize content again and again, hit new trend the instance they emerge. Make the target group laugh, cry and amaze them. Transport emotions. Create visual experiences and be 100 percent authentic. Creative hard work non-stop. Six reasons why Youtube Marketing is always a good idea.

Video is one of the best forms of company promotion. Depending on what you want to achieve, you can use it in different ways. For example, you can show your expertise, share knowledge, promote your products or build customer relationships.

The fact that YouTube is visited by more than 800 million users each month and that it is the second largest search engine in the world should convince you of the power of the possibilities that are there. Not to mention that if a movie is really interesting to make, it has a chance to be featured in TV and press media, which will be an additional free advertisement for you. Another motivator should be the fact that you don't need an expensive camera for this - you can find very cheap equipment that makes very good movies for the Internet.

Once you decide to upload a movie, you will notice that YouTube has many interesting features that help build deeper relationships with users. For example, the Subscribe feature notifies your viewers automatically of every new video you upload, and the ability to share content on other social media channels helps greatly in promotion.

Videos built trust

Especially the real, not cinema-looking content is extremely popular with users on YouTube and distributed to friends. Content like product presentations, business tips, expert know-how are certainly the biggest crowd pullers. They advertise without blatant advertising and create all kinds of good value and useful knowledge. This is what really goes well with most audiences. Another nice advantage of these videos: These videos are basically ALWAYS up to date and are still clicked on diligently even months after uploading.

YouTube is for everyone

Literally everybody uses Youtube. It’s there for the ice-cream parlour, the furniture store, the workshop, the travel agent, carriers and the back specialist. Everyone can present the best of their company, create a brand image, play different themes, convey values, put likeable employees in the first row and put their own brand on a big stage. Everyone. Anyone. Everybody. Every time.

Youtube is a Game Changer!

Successful brands on YouTube have one thing in common above all: they provide viewers with useful knowledge and use their own expertise to tell new stories and entertain people. The result is a positive resolution - and a brand.

Youtube is the tool to surprise your audience!

The mega-exclamation mark for YouTube marketing: people find things there that they weren't even looking for. They watch and browse through dozens of different videos and browse Youtube aimlessly – and all of a sudden – your video pops up on their screen, presents them with your company, your corporate image, your product. Although they weren’t looking for you, they found you non the less.

Youtube generates traffic

YouTube has long ceased to be a nothing more than a home-made-video platform. YouTube is the largest search engine ever besides Google. On top of that, videos from YouTube are listed in the Google search results. Even the own web page value can be significantly improved with YouTube videos. And if you think YouTube is a kindergarten - you're wrong! Because 70 percent of 30 to 44-year-olds regularly use YouTube, statista.com researched.

Youtube is a different tool

At first sight this point may sound a bit strange. But there really are those YouTube insiders who claim: Just by being on YouTube, a brand gains authenticity Youtube gives the brand a modern an innovative image.

Source: Videoproduktion Frankfurt, fenchel-janisch.de