Ruben Scott — Director

Short-form video content is the future! People’s attention spans are getting shorter, and people are increasingly looking for content that is easy to consume and engage with quickly. Short-form video is the perfect format for capturing people’s attention and conveying a message in a concise and engaging way.

English-born Ruben Scott is a music video director and is a perfect example of how the short format can be used.

He began his craft with hands-on industry experience: an internship in Mark Wahlberg’s production company in LA; serving as a Second Cameraman filming in Montana; completing paid work on the post- production of an HBO series.

Ruben is a graduate of the prestigious Vancouver Film School and a graduate of the British Film Institute Academy filmmakers program.

As for now, Ruben brings music to life with captivating storytelling, mesmerizing visuals, and innovative concepts. His unique ability to blend music and storytelling has made him a true visionary in the world of music video production. With a wealth of experience and a deep understanding of the art form, Ruben Scott is a master of his craft.

Here is a short interview that was done with Ruben:

What is one thing you try to do as a music video director?

"That’s a good question! In general, I believe that even the of smallest changes can have significant and far-reaching consequences. This plays a lot into the music videos I work on.

For example, a small decision made such as choosing a particular camera angle or lighting setup, could have a ripple effect on the overall look and feel of the video. This can impact how viewers interpret and engage with the video.

Similarly, the choice of music, lyrics, and visual imagery in a music video can have a big effect on the audience's emotional response and overall perception of the song and the artist. A carefully crafted music video can create a strong emotional connection with the audience and help to establish the artist's identity and brand. I spend a lot of time thinking about the small things!"

Tell us a bit about your most recent release.

"My most recent release is 369, a performance video for artist Scarlet Parke. The video featured on the Grammy website and adopts a vivid red conveying the energy and passion Scarlet has for the medium. It was a really awesome experience working with Scarlet and we actually have something super exciting we’re working on now."

Where do you tend to pull inspiration from?

"For me, the world itself is my inspiration but I draw inspiration from a wide range of sources, including the song itself, the artist's vision, personal experiences, and other forms of visual media such as films, art, and photography. And sometimes I’m inspired by current events, cultural trends, or societal issues. A good example of this is The Balloon Girl.

I also collaborate closely with the artist and other creatives involved in the project, like producers, stylists, and choreographers. These collaborations help inspire new ideas and approaches to the creative process."

What’s your goal for 2023?

"I actually starting my own production company this year which is really exciting for me. I wanted to do it for a while but stuff kind of just got in the way. It’s lots of fun!"

Watch Ruben’s latest work on his website & Instagram:

Website: rubenjscott.com/

Instagram: www.instagram.com/rubenscottt/