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Role of PPC into Digital Marketing Mix

Considering the benefits mentioned above of PPC Services in USA, it should be a part of your digital marketing matrix. However, you need to ensure that the digital marketing services in USA you choose are reliable and experienced for executing your campaigns well.

By Amara GomezPublished 8 months ago 3 min read

Digital marketing is the need of the hour for any business. There is a lot of opportunity present online in this era of the internet. A business that aspires to widen its client base and tap the opportunities online, digital marketing services in USA are a perfect choice. A strong digital marketing strategy for any business is a must.

It helps the business to customize the communication for a specific audience and enables a business to promote directly to the target that is interested in your product/service. There are various aspects of digital marketing, and PPC is one of them.

What is PPC?

PPC is a digital marketing practice where the advertiser pays a fee every time a visitor clicks on the ad. The advertiser only pays for the ad that is clicked. It is basically a way of buying visits to the site, and that too organically. It helps when a buyer searches for a keyword related to the business.

When a customer enters a related phrase or keywords on an advertising platform, PPC advertising will enable your website to appear on search engine result pages like Google, Yahoo, and Bing, along with social media pages such as Twitter, Instagram, and Facebook.

Advantages of Pay per Click

Here’s a look at the benefits into marketing mix:

  • Cost-effective

PPC is a great investment as the business has to pay only for the visitors that receive on the website. On the other hand, the alternative advertising models charge the business for getting their ad displayed. But there is no guarantee of it producing results. PPC offers a clear correlation between performance and cost.

  • Increase website traffic

When customers search for specific words related to your product/ service, the ad will appear on the top of the advertising platforms, such as social media platforms and SERPs. This will lead prospective buyers to click on the ad and drive traffic to the website.

  • Target the right audience

PPC allows the business to categorize the market to target the right audience. The business can choose a goal for the audience and relevant keywords in the PPC campaign. You can target the PPC ad to old, new, and existing customers. The ad will be displayed to the one who searches the keywords you chose. The audience can be targeted based on keywords, interests, geographic location, behavior, time, device, date, etc. Thus, PPC is crucial for every online business to get more exposure and quality leads.

  • Converting leads

A business can use PPC advertising to reach potential clients looking for services/products. They are already looking for the company’s services, so a business has a better opportunity to convert visitors into customers.

  • Reasons to Use PPC

PPC is essential for a company’s online presence and for improving its growth. Apart from the benefits of PPC, there are a few other reasons the company should use it. Here’s a look:

  • Quick results

The results of PPC campaigns will be visible immediately. The ads will show at the top of the search results for relevant keywords in a few hours. You can measure the success after your PPC campaign goes live.

  • Measurable

PPC enables you to track the effectiveness of the campaign. A business can increase or decrease its spending based on the result of the PPC ads.

  • Customized

PPC enables the business to change the campaigns based on what works best for the business.

  • Full control

A business can control and fine-tune every aspect of the marketing strategy with PPC. You can enjoy full control over the money spent on the campaign.

When is PPC not recommended?

PPC has several advantages for your business. However, just like any digital marketing strategy, the business must decide its goals. For a business looking for long-term compounding results, PPC is unsuitable for them. PPC needs investment on an ongoing basis, and if the cash flow is stopped, the traffic will stop too. It means that if the ad doesn’t generate sufficient revenue, the business will run out of money and end up in a worse situation than where it started.

PPC Metrics to Consider

  • Clicks – It is the percentage of visitors that click on the paid search.
  • Average cost per visit- It is the average amount paid for every click.
  • Click-through rate- The frequency at which the ad is clicked after being seen.
  • Shared impressions- It is the frequency at which the keyword’s advertising is presented.
  • Conversion- The percentage of times the click leads to sales.
  • Rate of conversion- Cost of each conversion that pays.

Considering the benefits mentioned above of PPC Services in USA, it should be a part of your digital marketing matrix. However, you need to ensure that the digital marketing services in USA you choose are reliable and experienced for executing your campaigns well.

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About the Creator

Amara Gomez

I am skilled in go-to-market strategy, product and consumer insights, messaging, demand generation, digital marketing (PPC, SEO, social, email, website, content, etc...) product marketing, customer advocacy, and content development.

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