ROLE OF MARKETING IN DAY TO DAY LIFE

Today's content-rich environment has made marketing a component of our daily lives. Marketing has a significant and important impact on our decision-making process when it comes to items like

What should I wear ?

What should I eat ?

Where should I visit ?

Where to hangout?

Marketers and marketing campaigns for brands were constantly attempting to persuade consumers to buy their goods and services. using the subsequent phase, enables us to learn more about marketing and how brands create and capture value through their marketing activities.

Traditional marketing vs new age digital marketing

Creating value

Capturing value

New age business marketing strategy

TRADITIONAL MARKETING VS NEW AGE MARKETING :

Although the fundamentals of marketing stay the same, new age marketing stands out from traditional marketing due to its effectiveness, return on investment, and time commitment.

Core marketing principles as follows

User acquisition

Creating value

Capturing value

TRADITIONAL MARKETING :

In order to reach their targeted audience, traditional marketing simply refers to promoting the good or service using traditional methods including print, broadcast, direct mail, billboards, radio, and television. The typical marketing approach involves too many phases and too much labour; as a result, the efficiency of the marketing flows decreases at each level of the process.

MARKETING PROCESS FLOWCHART :

ACQUISTION – how do customers find you ?

ACTIVATION – how quickly can you get your customers to “ wow moment” to your product / service

RETENTATION – how many of your customers are retaining and why are you losing the others ?

REFERRAL - how can you turn your customers into advocates for your product / service ?

REVENUE- how can you increase revenue ?

The primary drawback of traditional marketing is its more time-consuming and inefficient marketing procedure. The communication effectiveness will continue to decline from one stage of the process to the next because traditional marketing is a one-way communication process. Our ability to customize a marketing campaign depending on the needs of the product or service will be limited by the use of traditional marketing, which only connects local customers.Low engagement and conversion rates will be experienced with their marketing campaign. Since traditional marketing is primarily focused on physical world marketing, each marketing campaign must be created from scratch each time, requiring more process, time, and resources to be deployed. Therefore, it is highly challenging for businesses to consistently engage with their customers through new content and campaigns. To address these problems, digital marketing emerged as a viable option.

DIGITAL MARKETING

Digital marketing, or simply marketing on digital platforms, is a sort of marketing where businesses use the internet and social media platforms to advertise. The main benefits of digital marketing over traditional marketing are that it is less expensive and more effective. since a large portion of the population can almost instantaneously and cheaply access the internet and mobile devices. The use of digital marketing will enable advertisers to create goal-based campaigns that are specifically tailored to their needs, taking into account factors like geography, gender, and age. They will have a successful marketing campaign with a high conversion rate and engagement.Every marketing campaign does not need to be created from scratch because digital marketing is all about marketing in the digital environment. This saves marketers time and money while also enabling them to engage with customers on a regular basis with new content and campaign themes. Consequently, it makes it incredibly easy to consistently engage with their customers through new content and campaigns.

CREATING VALUE :

When it comes to generating value for a firm, a marketer's understanding of their product or service and customers will be crucial. The most significant assets marketers will receive are user/customer data and their usage patterns because digital marketing is all about advertising on digital platforms. By using these user data, marketers may customize their campaigns and interact with customers more successfully.

TYPES OF DATA :

User acquisition data :

Demographic of users (age ,gender ,interest ,location etc)

Lead generation platform /campaign (ppc ,social media ads ,youtube ads )

User behaviour data :

Time spend

Landing page

Exit page

Pathway viewpoint

Focused area on marketing process are

Acquistion :

In this phase were targeted audience for their product /service will filtered through marketing campaigns via user data’s and also via competitors analysis

Activation :

In this phase were target audience will get connected with created value and turned into business /service customers .

CAPTURING VALUE :

In the stage where value is created, customers must be attracted, converted into clients, and kept for a long-term relationship.

Focused areas of marketing processes were

Retentation

In this phase brand will figureout possible way to retain their customers and also focus on solving problem of customer losing to their competitors

Referral

Customer (word of mouth) are the best marketing advocates for brands to have an special connection with doors of every family

Revenue

Figuring out more possible way to increase their profit in order to grow the company into phase

To sustain the business on long term ,brand has to capture and retain their customers ,it can achieved through building constant engaging marketing strategy across different digital and physical platforms .

BUSINESS AND ITS BRAND MARKETING IMPACT:

CADBURY :

One of the most well-known chocolate brands, Cadbury is renowned for its heartfelt advertising campaigns that appeal to our emotions and happiness. Regardless of the marketing subject, Cadbury always integrates the basic message of "happiness is celebrated with sharing a sweet" into all of their marketing efforts on both traditional and digital channels. Recent theme-based marketing efforts by Cadbury included those for Raksha Bandhan, Secret, Laundry, and Good Luck Girls; all of these promotions related to their main brand.

ZOMATO

Zomato – integrated food delivery platforms

My favorite aspects of Zomato's advertising effort were their PPC, SEO, and email marketing. attracting clients' attention with relatable and humorous advertising. Zomato pushes their products with special discounts and tempts our emotion on hunger, which results in ordering our favorite food from favorite spot. Through our user data and behavior, Zomato continues to create automated customise ads campaign in connecting with our favorite foods. Representing customers as "foodies" and using regional cinematic dialogues has made huge attraction and connection with customers.

3)DOVE INDIA

Dove india – leading personal care product

Interesting campaign theme of dove in recent times is “stop the beauty test”

Particularly, this advertising effort would touch with every person's doors. This commercial demonstrates to the viewer the unpleasant realities of marriage, including how Indian women are rejected because of their physical appearance, including their age, height, weight, and skin tone, and how this affects their confidence and self-esteem. The fundamental message of the campaign, which was subtly delivered to the public utilizing various rejection scenarios, was that the true beauty of a person is in how we present ourselves and do not come from others.