Robert Krant Talks About The Complex Challenges of Online Business

With the internet and technology rising, more and more expansion is coming in all different areas of the selling industry. Online selling and businesses are at an all-time high, especially since the pandemic made shopping difficult. In the customer’s eyes, online selling doesn’t look difficult due to the point-and-click task, but behind the scenes, it is much more challenging than what meets the eye. Robert Krant will talk about some challenges of running an online business.

Competition

More and more people are seeing the advantages of running an online business, which creates more competition. Being able to stand out is something that is needed to be able to be successful. Marketing and branding are where online businesses will need to step their game up. With the variety of prices and quality and small business to corporation, it is a fair game to all to see whose products make a statement and hit their market.

Building Trust

Even with online selling at an all-time high, there are people out there who would instead get to shop in person. This is due to being unable to trust the online world; hacking and stealing information happens daily to people worldwide. Putting sensitive information online can be scary, and some people don’t want to take the risk. Another trust issue is getting a quality product; false advertising has been at an all-time high. Looking at the product physically can give the consumers a sense of relief in knowing whether something was worth the money, and online doesn’t give an option other than going off of reviews.

Physical Branding

Having a physical store is something that creates an experience for your customers. In the real world, it shows your brand and what your company means. An online store can only brand so much, but never having the physical experience for people to see can be a challenge. The best way around this is to find a top creative and branding team to make your website as personable as possible.

Shipping

Something that can be difficult to understand and navigate is shipping and fulfillment. Shipping can be a big deal to people, especially if things are gifts or for the holidays or the customer may need the item at a specific time. Not being able to ship items efficiently can bring down your online business. There is also the issue with international shipping; there are many regulations and rules that coincide with shipping internationally, but not having it as an option prevents people from buying your product.

Social Media

Social media trends and marketing are constantly changing and evolving throughout the year. It can be too much if you don’t have the perfect team to help you. Adapting and staying on top of anything new will help with social media and marketing branding and engaging customers.

Having an online business can be a rewarding experience and be as successful or more than a physical store, but the challenges still arise. Adapting, changing, and keeping up with the world of technology will make running that online business smoother. Find the way that you stand out from the crowd. Everyone has their niche and what makes them able to make it far in the online business world.

About Robert Krant:

Robert Krant is from the big New York City as finance and e-commerce professional. He has two decades of professional and expert experience and has made it known that he is a leader within the financial industry.

He has collected many skills over the years with specialties in analytics, retail and consumer products, e-commerce, change management, growth & expansion, and cross-functional. When Robert Krant isn't working, he spends his time cooking and as well as skiing.