Public relations

Marketing as seen can be a variety of things. related to build the company's product or service popularity by enabling customer satisfaction through thing like client research etc. meaning that it include not just one aspect but a number of things. however the main topic in marketing that will be discussed here will be advertisement. marketing as a whole is the attraction of more and more people to the product or service you provide in order to make your company grow and advertisement plays the most important role in that. The first thing that you should know is that the only types of advertisement you will use are digital advertisement and no other forms since basically every individual and organisation gets their information or spend more time on the internet than on anything else meaning that using non digital advertisement tools will be very inefficient.

the average person can see from four thousand up to ten thousand advert per day online and about ninety one percent of advertisement is done online so clearly digital advertisement is the most effective ways of attracting the clients you want.so make sure that any types of advert you are providing is digital. The counter argument for this will be that since so much advertisement is done online it means that online advertisement is very saturated and that it will be hard to find client online since it is this saturated and doing advert offline could be more beneficial since it is less saturated therefore you will be easily be able tor each more people.

But the misconception with this argument is that offline advertisement have the least efficiently rate. because people spend most of their time on the internet, they are more likely to interact with advert online. offline advert is less saturated and at the same time is decreasing meaning people are spending less and less time relying on those to be notified which is why it will not be efficient since people are moving away form those types of advertisement and more into digital advertisement. So the offline advertisement like magazines, newspaper and outdoor advert are less saturated but more people are moving away from it while digital advert like online display ads are saturated but more and more people are moving into it.

The different types of advertisement

display adverts:

digital display are adverts that will be placed on parts of the internet like websites or on social media feeds they are banners usually an image with some text on. They are mostly seen on websites. but can appear on any part of the internet even on apps the main purpose of digital display advert is to deliver general advertisement information to site visitors.

search adverts:

This are the types of advert you will be shown when typing something on a search engine related to the advert. for example let's say you type on a search engine the word Paris. First the search engine will assume that the reason why you types in Paris could probably be because you are trying to move there. So it will show you adverts of booking sites and travel agencies among the result that you will get. those will be search adverts.

email marketing:

this is the sending of a commercial message typically to a group of people. email marketing could be made personalize most of the time to gain the most attention form the end client. since email are the most checked. source of information by most people meaning that it is likely that the end client will see the email post send. email marketing is mostly a form of re targeting advert.

social media advert:

As guessed by the name, It is the form of advert placed on social media site. this could be the most popular type of advert. And not because of the amount of people since that will go to search advertisement. but because of how many people it reach. Since people spend the most time on social media than on anything else on the internet, they will be more likely to interact with social media advert and that is why it is the most popular type of advert not because of the amount of people but due to the clicks it gets

video adverts:

For many this is the most efficient form of advertisement and for many reason. video advert could appear on any part of the internet it could be placed on a website, an app or on any social media platform. they will usually be played before, during or after you have watched a video on the internet. and the video will mostly be about something related to what is in the video advert.

podcast advert:

This form of advert could be similar to the video advert however this type of advert is simply a voice announcement and cannot really be on any part of the internet. it is generally on podcast platforms. places where you will typically use just to listen communication this could be the radio, music apps etc.

The aim of any business at the very least is to attract as much people as possible and create the highest demand for their product or service this is how they succeed and by notice you will realize that the reason why some the vast majority of businesses fail is because of the result of not having enough demand and the reason why some will succeed is due to the surge in demand for what they have to offer. This is the central aiming of all business or company which provide products or services. To attract more and more interest since it is the unique way they grow. Which is why you absolutely need to have strategies in how to attract client in what you sell.