PPC VS SEO: Finding What Will Be Right For Your Brand

On an average Google everyday processes more than 3.5 billion searches which, when calculated means 40,000 searches per second. Not sure if SEO would help or PPC would in this cut-throat competition of ranking? Though you need a digital marketing company in the USA to guide you the best about the approaches and the differences, still in this article I will try to give you a brief insight about both PPC and SEO. 

Traffic, as we all know, is one of the crucial parameters that define the success of an online undertaking. This is because people coming to your website are the potential customers for your brand. Struggling to decide investment in which of these traffic-generating techniques will help you attract traffic for the brand. 

In this article, I will be providing you with insights which will help you decide which of this approach will work the best for your brand. 

So without any further ado, let us get started. 

What Is SEO?

SEO is short for Search engine Optimization. Search Engine Optimization is a traffic generating approach in which you optimize the content of the website and web pages. This way, you can rank higher in the search engine results. From creating links to put into use the keywords that are relevant, there are numerous aspects that need to be taken into consideration in order to improve your SEO. 

It is crucial to be the best in the game to rank higher. This is because there is no way you can buy a better SEO rank from search engines. 

The algorithm of the search engine determines the quality as well as the relevance of the website. 

Just like the way you need to know the rules before you play in order to ace similarly even here the most crucial thing is to keep in mind that while you optimize the website, you need to understand how the algorithm of a search engine works.

The Yays And The Nays Of SEO Marketing.

The Yays

1. Undoubtedly, SEO is a tad bit difficult. But the best part about it is that the organic traffic that is generated by SEO stays for long. Once you attain some success, then there isn’t any need to be grinding consistently in order to keep the customer base stick to your website. For this to happen, it is imperative to know the keywords that will work best for your brand.

2.The next great thing about SEO is getting organic leads which means that this hard work will gain you the customer base literally interested in your products and services. This genuine base will help you in attaining the long-term goals.

The Nays

1.SEO requires persistent hard work over a really long period of time. Suppose you are someone who is looking for quick traffic. In that case, unfortunately, the traditional SEO tricks, techniques and marketing strategy cannot fetch you that.

2.It is imperative for you to be an expert and also unique as well as creative with your content. The article which has top-notch details about the subject matter is the one which can rank amongst the thousands of search results. So there is a need for you to be an expert or at least collaborate with experts which can be expensive and also time-consuming for new brands.

What Is PPC?

PPC is short for pay-per-click. Pay-Per-Click is a traffic generation approach in which advertisers pay for every click that leads the potential customer to the landing page of the website.

It is generally associated with Search Engine Marketing like the Bing Ads or Google Ads. But now we have many popular social media platforms like Facebook, Twitter and Quora that offer options of PPC marketing to the brands. 

The Yays And The Nays Of PPC Marketing.

The Yays

1.PPC works really fast, so if you are looking for the generation of instant traffic. 

2.In the PPC approach, you can control and customize your ads as well as modify the data content depending upon the location or any other demographics of your choice. 

3.You can set up campaigns for every ad group and put it to test so that you know which one works better. 

The Nays

1.PPC can potentially burn a hole in your pocket, especially in the case where a brand has many competitors. Bidding for keywords, in this case, can get very expensive. In some cases, you might end up losing money more than what you earn.

   2.PPC cannot be great in case of effectiveness for the long term. From the viewpoint of customers, if they repeatedly see the same ad too many times, it might get irritating, or they might even grow indifferent. So you need to constantly come up with new copies of ads as the same campaign cannot work for long. 

What To Choose?

Choosing between PPC and SEO purely depends upon the service or product your brand has to offer. 

If your brand has a unique product to offer which the general public might not be aware of, then you should choose PPC. On the other hand, if your website is working with the goal of long-term selling, then SEO should be your best bet. 

What If Your Brand Does Not Fit Both PPC Or SEO?

Every brand needs a marketing strategy of its own. So if your brand does not align with both SEO Or PPC, then you can brainstorm to figure out the target audience and where they spend their time the most. You also can conduct affordable and small tests in order to get accurate results. After all the tests you run and data analysis, you can choose the option working best for your brand. You can also approach a digital marketing agency in the USA to know better about what will work best for your brand. 

Using Both PPC And SEO

Both are definitely great digital marketing approaches, and they can also do wonders if incorporated together. You can do this by 

1.By Putting Into Use Facebook Ads.

2.By Retargeting Your Customers.

3.By Focussing On The Keywords That Are Highly Bid.

Now that you know about PPC and SEO as well as their pros and cons, you can decide a marketing strategy that can make your brand even better.