Popular E-commerce Web Design Trends For 2021

When COVID—19 disrupted their offline operations, many businesses transitioned to online (and hybrid) models of sales and marketing. The top web development companies in Regina have been designing e-commerce platforms for different products, and with consumer shopping habits shifting to digital, it seems that more enterprises will revive their online identities.

If your organization is starting its digital transformation journey with a new online store, it will be good to know the trends that will dominate e-commerce website development in Regina for 2021 and beyond:

Multi-directional layouts

The trend of unusual grid layouts that started in 2020 has evolved further. This year we will see brands experimenting more liberally with their multi-product gallery designs. Web design companies in Regina have been building e-commerce platforms with grids that do not merely go up and down, but also right and left, crossways and in some cases even backwards and forwards.

With this perceptive approach to grid structuring, users can move in any direction they want to. It also works well for mobile-first design as more shoppers buy or search for products on their smartphone

Optimizing the filter functionality

As per Regina web design professionals, filtering is a tricky tool especially for product searched on ecommerce websites that sell clothing and fashion accessories. This is because the same product can be found in different sections depending on its target customer, make, color, size and price range. To get more conversions it is advisable to divide the choices in clear categories and let your customers pick what they want.

You can divide your offerings in broad categories on the homepage and then create sub-categories for each choice clicked from there.

Neutral background colors

Even though some brands have designed flashy and futuristic ecommerce websites, lighter and neutral colors are making a significant comeback in 2021. If you do not want to go with simple white shade, there are many options in neutral colors that look sober and attractive on an online store. These include cool grey, earthy brown, pale yellow and warm cream.

A benefit of using pale backgrounds is that they help to centre the attention on your key visuals – the images and videos of your products. They also build a gentle and more pleasing user experience for website visitors.

Use of reality tech

Unlike shopping in a brick and mortar store, customers cannot try a product when they visit an online shop. If you offer them an interactive shopping experience, it will bring you more leads and conversions.

With the use of augmented reality and virtual reality (AR / VR) technologies on your platform, you can help your buyers to see what a product – such as apparel or cosmetic – will look like when they use it.

Live chat or effective chatbots

Another feature that Regina web development companies have been increasingly suggesting to their customers is a chat box on their websites. It allows you to personalize the experience for any visitor landing on your e-commerce store. While live chat with humans - who can understand a person more clearly – is a good choice to trigger conversions, you can leverage artificial intelligence (AI) to deploy smart chatbots during non-business hours. Chatbots are also helpful for small businesses who cannot hire dedicated workforce for real-time customer service.

Summing up

You can make the most of such trends when you partner with an experienced web design company in Regina – one that keeps up with evolving digital landscape and knows what works in the virtual world. Enabling your customers to shop from home and winning more leads then is not difficult.

Author Bio: Regina Digital Agency helps you make your website an effective sales and marketing tool. With our web design and development solutions in Regina, we create platforms to drive business outcomes while nurturing best of customer experience.