Packaging Design Inspiration That’ll Make Your Brand Stand Out

Are you a business owner looking for ways to make your brand stand out? One often overlooked way to do so is by customizing your packaging. Not only can custom packaging make your brand more memorable, but it can also enhance the unboxing experience for your customers.

In this guide, we’ll cover some creative packaging ideas that can inspire you to create custom packaging for your business. Let’s dive in!

5 Ways to Make Your Brand Packaging Delightful

1. Use Concrete Texture

The trend of using concrete textures in packaging designs has been on the rise, and for good reason. Not only does it add an industrial feel to your packaging, but it also gives your brand a unique look. Plus, it’s a versatile design element that can work with any product.

For example, the brand “Stumptown Coffee Roasters” uses a concrete texture in it's packaging design to give it an urban, rustic feel. By using a concrete texture, they create a strong visual association with the idea of coffee shops in the city.

2. Use Paper Bags & Branded Papers

Another great way to make your packaging stand out is by using paper bags and branded papers. Not only is paper packaging eco-friendly, but it’s also affordable and customizable. You can use different colors, and patterns, and even add your brand logo or message to it.

The brand “Elopak” uses recycled paper to create their packaging, and they also use fun and colorful patterns that add an element of cuteness to their products. By using paper bags and branded papers, you can create a packaging design that reflects your brand’s values and personality.

3. Use Hand Written Notes

In a world where most communication is digital, receiving a handwritten note can be a pleasant surprise for your customers. By adding a personal touch to your packaging, you can make your customers feel appreciated and valued.

For example, “Fleet Fleet” includes handwritten notes with their cheese products, thanking their customers for their purchase and giving them suggestions on how to enjoy the product. By adding a handwritten note to your packaging, you can make your brand more memorable and create a positive impression.

4. Use Custom Designed Boxes with Your Logo

One of the easiest ways to create custom packaging for your brand is by using custom-designed boxes with your logo. Not only does it make your brand more recognizable, but it also gives your products a more professional and high-end look.

For example, “MailerBoxes” create custom-designed mailer boxes with their logo for brands and small businesses. By using a sleek and minimalist design, they create a customized boxes for your brand.

5. Use Packaging Inserts to Attract Customers

Packaging inserts are a great way to add value to your products and attract more customers. By including samples, coupons, or even small gifts, you can create a positive unboxing experience and increase customer loyalty.

For example, “Hello Fresh” includes recipe cards and discount codes in their food delivery boxes, giving their customers a reason to come back and order more. By using packaging inserts, you can create a sense of excitement around your brand and incentivize repeat purchases.

Conclusion

Custom packaging is an excellent way to make your brand stand out and create a positive impression on your customers. By using the packaging design ideas we’ve covered, you can create a packaging design that reflects your brand’s personality, values, and goals.

Remember, your packaging is an extension of your brand, so make sure it’s memorable and delightful. With these ideas and a little creativity, you can create custom packaging for your business that’ll make your brand stand out.