My Top 3 Predictions for Web Design 2022 Trends

While society may still be in uncharted terrain in a post-pandemic landscape, as a respected executive content marketer, I have thoroughly researched the most critical trends for small companies in 2022. As a result, here are my top three web design suggestions for businesses to invest in, which ensure regular inquiries, and higher ROIs on your marketing spend.

1. Page Experience!

For web designers and user experience (UX) designers, page experience has always been a critical component. As UX assists customers to feel comfortable enough on a company's website to purchase products and services.

Page experience, on the other hand, will be even more critical in 2022 since Google's most recent algorithm upgrades incorporate components of a website's page experience into its rankings.

Google looks at numerous areas of a website to determine how excellent or awful in terms of user-centred experiences. This encompasses mobile-friendliness, website usability, navigation, button placement, online load speed, and the appearance of dynamic content such as pop-ups, among other things.

So, how can you improve your user experience?

Users dislike pop-up and banner advertisements, although certain SEO services have sworn by them for years. According to Business Insider, visitors are 279.64 times more likely to have climbed Mt. Everest than they are to click on your banner ad. Pop-ups undermine your SEO, annoy customers, and are inefficient in minimising losses.

As a result, as part of your 2022 web design plan, ensure that your website is as straightforward and easy to use as possible. Ensure your site has a valid HTTPS certificate, that the content isn't crowded, and that navigation is straightforward.

2. Content Optimised for Voice Search

One of the most prominent digital marketing trends in 2021 was to optimise for voice search, as voice search has increasingly become more popular than the traditional text search. Voice searches have grown in popularity because of high-tech voice assistants like Google Assistant, Apple's Siri, and Amazon's Alexa.

However, it is crucial to note that people word their internet questions differently when speaking to their phone or smartphone than when entering a search engine. This means that if you want to appear in local voice searches, you should think about how people naturally talk while creating content for your website.

When using voice search, individuals speak in a more "natural" manner. As a result, concentrating on long-tail keywords is critical, as this situation is more about human speech than keyword variants. Web designs need to include content optimised for voice search, which targets language used in questions such as what, how, when and so on.

Voice searches, as opposed to traditional searches, include a conversational tone in addition to keywords. Even if your content has relevant keywords and lacks the natural language required by the search question, you are unlikely to rank for that voice search using robotic language.

Similarly, websites must target 'where to buy' and 'near me' keywords, as mobile queries have grown by over 200% in the past two years. Therefore websites should appropriately optimise on-page content and metadata for voice searches to implement a good SEO campaign for the site. In addition, it is more critical than ever before to include web voice chatbots and virtual assistants to make user experiences much easier with voice-based features.

3. Minimalist Website Designs

There is much evidence as to why neumorphism and minimalist cartoon illustrations have become so popular in business branding within digital marketing campaigns and website content. These days, users contact so many notifications, pop-ups, cookie alerts, and many more annoying advertisements that try to attract their attention.

Overall, this constant information exhausts the user, hence why minimalistic designs have recently become so popular because simple designs seem more user-centric. Neumorphism provides a clean, modern and attractive style that is much more functional and much easier for users to navigate than the standard flat design we've seen so much in the last few years. Therefore, UX experiences that are purely decorative and attention-grabbing are slowly losing relevance as users gravitate to a more simple interface.

I hope my top three predictions for 2022 web design trends help your business develop a successful strategy for the coming year! Although as eager as you are to learn these concepts can be particularly tough for newbies to the digital marketing industry to grasp, that's where a digital marketing agency can help!

Now is the perfect time to start preparing your company for digital marketing success in the new year – so get in contact with a reputable Web Design Agency Sydney to get started.