My experience as a copywriter
Sharing my insights after 5 years of work experience
I have been a copywriter, a marketer, and simply a writer for more than 5 years. My last job is as a creative copywriter at Self Starters and in this article, I will share my knowledge with all novices who want to start their writing path.
1. Make a plan
This advice to a novice copywriter is what everyone has been taught at school. Before writing a text, it is important to create an outline first. And the more the better. This helps to logically organize your thoughts and generally greatly simplifies the writing process.
Moreover, an outline drawn up in advance will allow you to clearly express the idea so that it becomes more understood by a reader.
2. Start from the end
A common problem of any writing person is the fear of a white sheet. It happens when you sit down in front of a blank paper or a text editor and you just can't start it.
There is good old advice for copywriters: if you can’t start, don’t start. Instead, write down all the thoughts on a given topic that pop up in your head. Let them be incoherent, albeit with errors. It does not matter. This helps stir up the brain. And when already some lines will fall on the sheet, the first phrase will come by itself.
For some reason, many neglect this advice for copywriters. Apparently, they believe that they can write a perfect copy from the first draft. However, this is a profound error.
Be sure to check the text for errors. Proofreading is a very important stage. Many people hate proofreading, and this is understandable. There is nothing more tedious in the work of a commercial writer. But you have to deal with this task professionally.
There are lots of special tools and software. But you can’t completely trust them, robots miss a lot. Unless it’s worth using them to remove the most serious mistakes. And then - with pens and eyes.
After writing, let the brain rest for several hours. It's even better to take a break for a day. Set the text aside, and then proceed with proofreading. Do it carefully, without rushing. Read the text till the end, one word at a time, so you don't miss the typos. Some recommend printing out the material and correcting it on paper as this way, it’s easier to detect typos than on the monitor. You should give it a try, it won’t get any worse.
Good literature and blogs are a source of inspiration and a tool to build their own writing style for a copywriter. There is a saying, 'who does not read, cannot write.' So, here is my last piece of advice: read, read, read!