Most Effective Tips For Optimizing Magento Shopping Cart To Boost Conversion On Your Online eCommerce Store | MageSpark

It is reported that most of the customers abandoned their shopping carts when they go to checkout after adding the product to their cart. That’s because they have to face lengthy checkout processes when purchasing any item during their shopping experience or it takes a lot of time to check out the product while placing their order and they quit the product page which results in increasing the abandoned rate. We know well that no one wants to make a purchase from a website having a lengthy checkout process because it directly impacts their minds and results in a bad user experience for them.

To avoid such problems, you need to optimize your Magento shopping cart so that you can redirect your customers directly to the checkout page after adding the product to their shopping cart immediately. It will bring you more conversions and reduce the abandoned rate by driving more and more customers and encouraging them to purchase the products from your online eCommerce store in the most effective way. Now you will be able to convert your online visitors into customers by optimizing your Magento shopping cart to boost the conversion rate on your online web store. We will provide you with the best tips to optimize the cart process which will help you to scale your business to new heights of success in the most effective way. We also explain the reasons why customers remove the item after adding them to their shopping cart and provide you with the perfect solution by using some of our most effective tips for optimizing shopping carts to boost the conversion on your online Magento store in the most powerful way. Here in this article, we will tell you the most effective tips to optimize the shopping cart so you can boost conversions and increase the sales of your online store more effectively.

Why Customers Abandoned The Shopping Cart?

As stated by Baymard, the following are the major reasons for shopping cart abandonment:

• High extra shipping costs – 53%
• The requirement to register an account – 31%
• Lengthy checkout process – 23%
• Can’t see the total cost of order up-front – 20%
• Insecure payment information – 17%
• Late delivery – 16%
• Errors and crashes in online stores - 15%
• Unsatisfied with returns policy – 10%
• Lack of payment methods – 6%
• Declined credit card – 4%

Being a leading Magento development company, we aim to provide all the essential tips which help you to optimize the shopping cart of your Magento store and let you understand the reasons that prevent customers to complete the checkout process for their order placements. You can drive more and more customers to your online eCommerce store and encourage them to purchase more products by using the following tips:

High Hidden Costs Prevents Customers To Complete Their order

Customers get frustrated when they see any hidden prices after doing the checkout process for placing their orders. It will disappoint them if you keep hidden extra charges and prevent them from completing the order which results in order cancellation. It puts a negative impression on the customers and they make up their minds not to do any purchases again from such an online e-commerce store, resulting in reduced conversions and increasing shopping cart abandonment.

Tips

We will suggest you make all costs visible in front of customers and reduce extra hidden charges to provide them with a flawless checkout process while placing the order.

It is experienced that most customers like to purchase the products when they see free shipping on their products. Free shipping encourages customers to complete their orders instantly without wasting their time. To drive more customers to boost conversions, you can include the extra price in the product price to offer free shipping for your customers. This way you can save your money and help customers to make more purchases from your online eCommerce store to boost the conversion rates more effectively. It is better to display all extra charges clearly in the terms and conditions section so that customers can know clearly all about the product's total price to make a purchase without any thinking. It should be displayed in such a way so they do not feel like they have been scammed and makes them feel safe & secure like never before on your online Magento store.

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