Location Page SEO Guide To Increase Search Engine Visibility Of Local Pages

Have you spent a lot to build up your business but what about its marketing? To grow and enhance any business, it’s imperative to maximize its market value else you are no longer able to gain profit from it. Therefore, SEO, known as Search Engine Optimization, plays a lead role in ranking your website on the first page and never falling behind your business in this digital race.

It is mainly designed to improve the appearance and position of different webpages so that they become more relevant, popular, and accessible to visitors. A good SEO strategy is an excellent way to promote your business and increase site traffic. However, when your company has multiple location pages, the SEO strategy works out of the box. To get countless fresh leads on your website, let’s stick with this blog to find out the most preferable local SEO service in India.

What Is Location Page SEO And How It Affects The Visitors?

Location pages are also known as local landing pages or service area pages. These pages are created to describe where your business is located along with a map, how to ping you, and your opening or closing hours so that the customers can easily find you. To add more value to your business, you can also include some additional information on your webpage such as recent photos of your store to make it convenient to reach you, reviews and feedback from local customers to increase social reliability, etc. If you’re seeking out the top local SEO service in India then Advology Solution is a one-stop solution to all your queries.

Main Components To Create A Location Page For Better Search Engine Visibility!

Optimized location pages help you to grab your customers and give a unique place to your website among the top-ranked ones. Users who are looking for the service you offer will be able to find out if your location page displays on Google. So whether your company is just a few miles away from them or right next to them they can get in touch with you even if they forget the way to your organization. Below, we’ve listed some key elements that will help you to improve your local SEO rankings so carefully heed them:

• Add NAP (Name, Address, Phone Number) Data: To index your content, firstly you need to include your business NAP info (name, address, phone number) and ensure that all the NAP details are quite accurate and consistent across your location page. Also, try to make this information easily accessible to the customers so that they don’t have to face any trouble while getting directions from beginning to end.
• Include Location Specific Keywords: If you’re planning to optimize a Google Business profile, make sure your content is sufficiently full of location keywords. For this, you need to use meta tags, meta descriptions, and URL paths to represent that your location page is targeting a specific location.

Note: Never use the same business description on all location pages and replace the location name.

• Use Location-Specific Content: If you’ve multiple locations then avoid copying and pasting similar content on each location page. This will consider duplicate content and directly affect your ranking. You need to do more research to get unique location-specific content that will help your customers to boost their rankings. Location-specific content contains services offered, products, nearby locations, USP or Unique Selling Proposition, Menu, and much more.

• Mark Customer Reviews: Before placing any order, customers tend to go through the reviews and feedback that you add on your website so it’s a nice idea to include what your customers think about the services you offer. It also helps to build credibility and trustworthiness toward your business.
• Insert Business Hours: Suppose you’re a customer and you scarcely make some time to visit the place of your company and find that it’s closed. How annoying or irritating is it for you? We can’t even estimate it but if we include our business hours on the location page then we can easily prevent our customers from encountering this kind of scenario.
• Provide Instructions And Share Your Location: To get direct accessibility, it’s crucial to guide your visitors and share your location, so they know exactly where your company is established. You can also embed the Google Maps directions widget on your webpage along with a location pin so that the customers can click the pin to get smooth commands.
• Add Location-Specific Images: Clear-cut images give your customers a glimpse into your location before visiting. This helps to familiarize them with your location, set expectations and develop an extra layer of trust. Make sure all the images are SEO-friendly if the photos don’t match the reality then it may disappoint, confuse, and frustrate the visitors who especially came to see the outer appearance of your company.
• Cover Staff Profiles: The most important aspect of any business is the workers who are working there. Without their dedication or potential, we can’t imagine our business growth. Therefore, it can be useful to highlight the details of your staff members to show who will coordinate with you when you join the organization.
• Apply Schema Markup: Schema markup helps customers precisely understand what information your website contains and what your business does. It is also known as structured data which is basically a language used by a search engine to read and understand the content on your pages. Schema markups are added to set proper expectations and remove confusion.
• Have A Strong Call-To-Action: It is noticeable that CTA is perfect for lead generation and other marketing purposes. So if you want your visitors to get leverage to your business, book an appointment, or buy now on your location page then don’t forget to add CTA so that they can easily contribute to developing your business advancements.
• Attach Relevant Internal And External Links: To share additional resources with your customers, you have the option to include internal and external links. For instance, you can include internal links to specify the products or services and the About Us page of your company. Also, add external links to location-specific social media pages or publications that fulfill the object of your business more efficiently.
• Revert Your Visitors: Frequently asked questions are one of the most liked ways to create comprehensive, in-depth, and unique content on local landing pages. Answering all the questions will improve the significance of your business and take it to the next level. When adding FAQs to your local landing pages, try to avoid yes or no questions as it dulls the interest of the visitors. Here’s which kind of FAQs you’ll have to answer:

1. Which kind of services do you offer?
2. What do you pay for it?
3. In which locations do you deliver?
4. Is there any return and refund policy available?

Desire To Increase The Local Search Rankings Of Your Business?

If you prefer Advology Solution to design your location webpages, you’ll surely get unique, concise, plag-free, and SEO-friendly content on the website we develop for you. We add NAP details, location-specific keywords, content, images, reviews, relevant links, schema markups, and FAQs to provide an appealing look to your website. We also ensure that the visitors who scroll your website must be highly impressed with our efforts. So, if you’re new in this digital world and don’t have much technical knowledge then it’s alright as we are here to assist you whenever and however you want.