Live Streaming In India: Its Future, Importance, & Challenges

What Is The Future of Live Streaming in the Indian Market?

In the current era, most people have access to the internet, smartphones, and other electronic gadgets. Hence, making it easier to stream videos, games, news, films, education, and other entertainment mediums from any place, at any time. At the same time, businesses use digital realms for advertising their products/services, engaging with audiences, and converting them into potential customers. It's a win-win!

Due to the 2020 pandemic crisis, many businesses and entrepreneurs were forced to adopt online conferencing to communicate with internal teams, stakeholders, investors, and customers. Adhering to its numerous advantages, enterprises started organising virtual events to collaborate as well as socialise with global companies, which fostered growth opportunities & attain targeted goals. This further enabled them to diversify their reach over digital realms.

The power of live streaming & digitalisation has become drastically widespread across the globe. Be it townhall meetings, press conferences, AGMs, or product launches- businesses are live streaming all events on virtual platforms.

Today, tech-driven giant companies are inculcating advanced technologies like artificial intelligence (AI) to improve the quality of live streams & enhance the user experience. Using interactive features- such as polls, quizzes, chatbots, presentations, animations, and much more- hosts can increase engagement and get instant feedback in real-time.

Also, organisations can customise virtual sets, stage, and floor designs to make their events more personalised & make the in-person experience online. The ability to customise gives ample room and opportunity for converting audiences into leads, generating revenue, and maximising ROI.

Benefits of Live Streaming Virtual Events in India

The future of live streaming in India looks bright. As this technology offers numerous benefits, it has the potential to create new opportunities for businesses to connect, community, and collaborate with audiences in real-time.

Some of the key reasons why live streaming is important in India include the following:

• Connecting with audiences in real-time:

Live streaming allows the hosts to connect with their audience in real-time. This technology can help businesses to build stronger relationships and foster a sense of community from any geographical location.

• Providing access to information and entertainment:

Live streaming can be a great way to share information and entertainment with people who don't have access to traditional media channels. People in remote areas of India- where they don't have access to television or radio- can watch a live stream on their smartphones or other devices.

• Offering new opportunities for businesses:

Live streaming can also open up new opportunities for businesses in India. From organising a product launch to town hall meetings, organisations use this technology as an opportunity to promote their products and services from any geographic location in real time. At the same time, they can get instant feedback from audiences.

Live streaming has worked wonders for many organisations. If executed properly, it has the potential to achieve targeted goals & attain business success. However, many need help connecting over such online events.

Common Challenges in Live Streaming Services

Live streaming can be a great way to connect with the target audience in real-time, but it can also come with its own set of challenges. Some common challenges that people face when live streaming include technical difficulties, internet connectivity issues, and dealing with unruly viewers. Here are some potential solutions to these challenges:

• Technical difficulties:

Before starting a live stream, the organisers must ensure that all their equipment works properly. Check webcams, camera settings, microphones, and other essential devices to avoid last-minute hassles. It's better to be a little late than to be sorry.

• Internet connectivity issues:

This is the most common challenge any participant's faces while joining a virtual event. A stable internet connection is essential to attain a seamless, immersive live streaming experience. In case the internet is not working, the organiser can try to restart their router or modem or set them to a different location to see if that improves your internet connectivity.

• Dealing with unruly viewers

Live streaming can sometimes attract viewers who are disruptive or rude. If this happens, the organisers should use the chat moderation tools to block or ban users who are being disruptive. They can also enable user reporting so that other viewers can help them identify and deal with problem users.

Overall, the key to overcoming challenges when live streaming is to be prepared and stay flexible. If something goes wrong, try to stay calm and figure out a solution. With the right tools & implementing the right strategies, you can overcome most live streaming challenges and continue to connect with your audience in real time.

We hope this article was insightful and helped you understand the current & future of live streaming virtual events in India. In our other blogs, we will come up with more interesting topics on virtual events. Stay tuned for more updates.