Leverage the Re-invigorated Power of Blogging to Your Product and/or, Brand Marketing and Sales in the "Era of New Normal".

Use Blogging to Improve Marketing Processes and Systems

No business underrates the importance of marketing to sales and revenue growth. Traditionally, product, service and/or brand marketing and adoption are deepened by marketing style, form, and intensity.

As people, economies and governments adjust to the “new normal” post covid-19, businesses and organizations are also adjusting and adapting to meet their customers online, satisfy their taste and keep their brands continuously improved and competitive.

By reviewing and improving your Business Strategy in this new era, you can keep the business up-to-date, innovative, and afloat as revenue streams and customer leads grow. Therefore, as you review and improve your marketing strategy, the corresponding processes must be reviewed, re-designed and where adjudged necessary, improved. Marketing systems and processes must be re-designed and integrated to online marketing platforms. For example, every online business and those going online, must be ready to apply the power of affiliate marketing to sales, customer satisfaction, and revenue generation and business growth. This might require significant adjustments to spending. Therefore, businesses like yours would need to increase their marketing budget to mitigate the impact of Coronavirus and adjust fully to post-pandemic new norms.

Build a Wider and Effective Marketing and Sales Synergy

Use of models, celebrities, and bloggers to understand customer requirements and taste as well as service and product acceptance by customers via surveys and blogging can increase revenue and improve product branding. You can ensure your products are plugged in to internet marketing ads such as Google or Microsoft’s. More than ever, your business should harness the power of blogging to generate leads in this new normal by contracting a renowned blogger and written communicator. Part of the marketing process would be to link the blogger’s site to product marketing ads and links to your company’s products and services.

Shopping and payment systems for services, products and supplies should also be improved to make it easy to sell and earn via the online marketing platforms with direct links from the blog and surveys to your stores and sales interfaces.

Introduce New Products and Services with a Difference

New Product Introduction can be even more successful project with bloggers. Modern business requires you to consult professional writers and/or, bloggers to generate sales and increase revenue during New Product Introduction, (NPI), besides traditional advertising methods. Your Business’ dedicated blogger can break your new products and upcoming services quicker to online shoppers even before service and product rollout. To generate leads and increase audience, the blogger can raise expectations for the upcoming service and product by briefing on your rollout plan as part of the broad marketing plan once agreed and settled by internal business stakeholders. The blogger can also market any product and service training plan post-rollout as part of customer support.

Promote Your Brand and Lead the Competitive Market

Increase traffic for your brand through the improved marketing strategy that now makes blogging its part and parcel. Your dedicated business blogger (s) can drive traffic through competitive product and service branding based on informed market research.

Business Marketing - Let us Do It Together.

Morgan K Orioha is a Business/Management Consultant. He can support your business, brand, product and sales in this era through his unique blogging, writing, NPI experience, and marketing strategy. Please get in touch for:

• Business/management consulting — business strategy, process re-engineering, continuous service improvement, and organizational design

Connect with Me

@MorganOrioha (Twitter), Morgan Kelechukwu Orioha (Faceboook), mkorioha (Instagram); Morgan Orioha (You Tube); [email protected] and/or, [email protected] (emails) and +447495668994 (Mobile).