LATEST DIGITAL MARKETING TRENDS IN THE FASHION INDUSTRY - Digital Marketing Company Coimbatore

Latest Digital Marketing Trends in the Fashion Industry

With the rise of E-commerce sites every day,and with 87% shopaholics looking for online info before visiting store,digital marketing for fashion industry has become inevitable.The E-commerce boom, changes in the spending patterns and the change of buying landscape has pushed the clothing industry to an edge where it now simply cannot survive without the support of fashion digital marketing initiatives.

But apparel marketing is a different kind of stuff, slightly different from marketing for other industries. Contemporary trends and styles keep blooming every now and then and the competition in the fashion world is insane. This means that digital marketing strategies for the fashion industry also should keep evolving to match both long and short-term goals.

Lets discuss the best digital marketing strategies for the fashion industry for 2021.

1.Effective Fashion Email Marketing

Email marketing provides the opportunity to directly communicate with segmented audience and can be easily shared. You can send personalized messages to a global audience via email instantly. Sending relevant messages to an audience that is already interested in your products allows consistent engagement with the existing customers. 33% of retail marketers have said that email marketing delivers better ROI.

Ezio can help fashion brands to build strong customer relationships by delivering personalized messages to targeted audience. We run the email campaigns at the best time to increase sales and to promote impulsive buying. We accurately track open rates, CTR, and conversion rates and also send accurate reports.

2.Tap on the benefits of Fashion Blogging

Create a lot of buzz by blogging on the latest trends about apparel marketing related subjects. Write about the latest trends in clothing line, accessories, celebrity fashions, colors of the season, and other fashion tips. It could ultimately help in generating more leads and can help you to:

• Rank high in searches

• Boost sales

• Create a strong online presence

• Inspire consumers

• Maintain a constant connection with fan-base

Connecting with customers at the emotional level creates more brand loyalty.

3.Collaborate with influencers

High end fashion brands use influencers to promote their brand. Though the casting depends on your budget, see that the influencer fits into the world of your fashion brand. The personality should be able to create an impact on their followers and influence their decision to buy.

4.Indulge in social media marketing services

The pandemic has reduced mall-hopping and shifted the focus on digital fashion as brands are providing more interactive, engaging, and accessible experience to the audience through social media. Social media marketing agencies help fashion brands to communicate on an unparalleled level, bringing a sea of change to the retail segment.

Ezio leaves no stones unturned to make the most of social media marketing service for its clients. We are one of the top social media marketing companies based in India and create dynamic fashion digital marketing campaigns on social media to make you stand out from the crowd, to drive in traffic and to increase brand trust, sales and repeat purchases. We device highly effective marketing strategies at the lowest cost to share info about your brand, to talk to your existing and potential customers, to raise brand awareness and recognition by sharing pictures, videos and messages of your brand and provide a constant online support. What else? You will get a periodical report on the performance of ad campaigns and a high ROI.

5.Facebook & Instagram Ads for fashion brands

Shopping is entertainment, celebration and brings friends and family together. The new fashion pick from the store gets into Insta and FB instantly and with all the fun that clings with the shopping experience. Discounts and exclusive offers tempt you even when you originally did not have a plan to buy. That’s the advantage that Facebook and Insta grant for apparel marketing.

Ezio specializes in Facebook marketing and helps brands to reach a wide range of audience with multiple forms of engagement. With us it is a full funnel targeting through ads in a variety of formats to drive traffic directly to your site. We target and retarget your fans and friends of your fans with a variety of lifestyle characteristics such as their basic interests, locality, life events, behaviors, and hobbies. It is worth mentioning that we report an exhaustive set of metrics and a more than expected return on investment.

6.SEO is important for fashion brands

“Ideally all the resources involved in the digital and ecommerce processes should be trained to understand the essential rules of Search Engine Optimization” - Digital Fashion Academy

To help your customers to find your product you should rank high in the search engines result pages. SEO for the fashion industry is similar to that of any other business vertical. Basically, it starts with a site audit and optimization. You can better leave this kind of stuff with a top SEO agency like Ezio as it is tangled with some technicalities.

Ezio has developed a Site Audit Tool which helps our clients to do a free site audit to identify the errors and get quick fixes from our experts. We follow a comprehensive approach that involves keyword research, better user experience, content and mobile optimization, social media strategy, security, and accessibility.

7.Create Style Guides on websites

Style guides can be added to your website to inspire the audience. Various products and tips can be shared. This helps to present information about the latest trends inapparel and accessories. Relevant information, style rules, and best practices about the latest trend can be shared. This will invite tons of traffic to your site.

8.News jacking

Provoking media attention through news jacking has stepped into the next level with brand marketing clubbed to it. When it is shared in social media posts it creates a positive impact. News jacking clubs trending topics and breaking news holding a high chance of being viewed for latest news as well as trending fashion topics. Many brands are now using this strategy to boost the reach of their business.

9.Video marketing

Video content is used for various purposes but is specifically effective when used for advertising campaigns. Video helps in amplifying conversions. When you add videos in email marketing, it increases the click-through rates by 200%. It also helps SEO. Optimizing video with powerful descriptions, and choosing the appropriate channel certainly increases the organic traffic and the ROI also gets increased significantly. Videos help to build brand identity and to exhibit the style and culture of the brand.

10.Affiliate marketing

Wondering what affiliate marketing can do to increase sales? It keeps your brand visible and puts forward an executable actionable plan. Affiliate marketing promotes sales and having authentic people aligned to your brand along with some freebies, takeaways, and discounts bring tons of traffic to the site.

11.Live Streaming

Go live. Live Streaming has become almost essential and can generate instant sales. Video streaming makes building brands easy, and it is a form of direct engagement where your audience gets involved in a personal engagement through likes, shares, and comments and expressing their opinions. Live streams help to increase conversions, especially for businesses that offer E-commerce products. You can also comfortably integrate discounts and promotional offers with live programs.

12.Story telling

Story telling has a significant impact on brand building. Brand story telling helps in creating emotional bonding. It also helps in broadening the target audience. Story telling with effective visual content can convert viewers as followers and allows them to make a personal connection.

13.Ad word Campaigns

Do Google Ad word campaigns work for fashion brands? Surprisingly yes! Creating a high bid to stay on top of the search page, a separate group for branded keywords and using ad word extensions works best for fashion brands. You can also make use of Google shopping ads to promote your brand. These include photos and are targeted by shopper’s intent and not by keywords, and so help in getting quality traffic. Product listings ads provide more click through rates. You canalso run Google remarketing campaigns at the lowest cost. A clever blend can:

• Create brand awareness

• Generate brand recall

• Retarget them personally through offers

But remember not to run a search and display campaign at the same time as it will confuse Google.

14.Chatbots- 24/7 virtual assistants

Chatbots help to fill the gap between consumers and retailers. This smart tool has brought a pleasant change in online advertising for the fashion industry. It can be used to provide relevant recommendations for your fashion products. Chatbots make the process simple right from the enquiry about a product’s color to adding it to the cart. This smooth checkout process without the need to fill in long forms increases sales. It increases engagement, brand loyalty and in-store conversions. This is the best form of customer support that your fashion store can provide for long-term growth.

15. Mobile E-commerce

Online advertising for the fashion industry has seen new ways of trading like that of mobile commerce. M-commerce provides convenience for shoppers and allows the fashion brand to treat every customer like a VIP. More fashion brands are coming up with their own apps. Engaging with the customer has become easier as these apps offer benefits like:

• Large user-base

• Enhanced user-experience

• Extended reach

• Offers & discounts can be intimated

• Send reminders

• Constantly engage through fashion consultation

16.Killer content strategy

Use content marketing effectively to become the fashion leader. You can start with product tutorials. This will inspire potential customers. Include photos and videos to enhance the effectiveness of your content. You can optimize user experience by answering FAQs about your brand and products. Get the customers more bonded by sharing the story behind your products. Educate the users about the benefits of your products. Create blogs and share news about your products. Make the most of the social media to post content about your products, discounts and all the latest news. Conducting surveys and polls enhances online advertising for the fashion industry.

17. Visual searches are game changers

Do you agree that is less is more? Well, that is what is happening with visual searches. When customers find a product that is remarkably close to their preferences the abandonment of carts is less and the sales are more. It also helps to refine your catalog.

18. Make the most of celebrity endorsements

Celebrity endorsement is never a bad idea when a celebrity does not endorse too many products at the same time. Firstly, when you use a celebrity for advertising the ad sticks to the minds of the users. The product immediately gets a super star status. It helps the products to stand out from the crowd.

19. Customize your products

Customizing a product is the key trend. Its all about tech-driven fashion and being flexible brings in huge profit. Plus, it increases customer satisfaction and improves customer retention. Digital marketing has helped hyper-personalization.

20. Digital platforms used for fashion rental

Online rental market is booming. You can do this with the help of your website itself. Just devote a webpage to this and see the traffic streaming in. Additionally, it helps to popularize your brand. Spread messages about rentals in social media to generate leads.

On the final line

Online advertising for the fashion industry is evolving every day. It is crucial that you choose the right digital marketing agency like Ezio Solutions. As our motto is #SwimAgainstTheTide, were imagine your business and propel the levers of digital marketing to create new opportunities. We take your apparel marketing to the next level. Additionally, we enhance the growth of brand equity by carefully connecting and retaining customers through social media. Call us at to discuss a winning strategy for your fashion brand.

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