Is Social Commerce as Pretentious as It Sounds?

The official definition of social commerce is the use of networks to produce e-commerce transactions. The term first appeared in Yahoo in 2005. It hit the mainstream until 2011, and we can thank the rise of social media.

But anyone who has ever tried a hand at marketing knows a network is not just there to use at will. A marketer has to be drawn in an audience with an elaborate dance, in the diverse environment that is any platform.

It takes more than crafting a message. It takes crafting a persona around that message, in order to make it more accessible. In this video, we learn what it takes to be authentic, while amplifying yourself, so the products you create can't be ignored.