Increase Stickiness: How to Make Customers Interested in Your Updates

Establishing brand loyalty is a difficult task, which is why companies like Gillette and Apple develop subtle, practical strategies to keep customers loyal to their products. On the other hand, marketing experts aim to improve their brand's offering to create more genuine, organic brand loyalty.

Customer stickiness occurs when a customer comes to your business to buy a product and returns owing to your store's affordability, reliability, customer experience, discounts, and other factors. It might help you with your online businesses on Shoplazza, Shopify, and many other platforms.

This article contains a few methods to increase customer stickiness.

How To Make Customers Interested In Your Updates?

Because now you know what consumer stickiness is, you have to implement the appropriate tactics to boost your store's stickiness.

Here are some suggestions for incorporating solid brand stickiness into your product:

1. Tactics for Marketing

Your marketing techniques determine your e-commerce business's success. Your trusted suppliers, clients, or anybody familiar with your service will advertise it to their friends' circles simply by telling them about it. This is referred to as the "traditional marketing technique." For example, email marketing, discounts, etc.

2. Strong Customer Service

Meet the expectations of your customers. Responding to concerns should not take even longer. Even at the drop of a hat, their difficulties or issues should be resolved. For e-commerce enterprises, responding quickly to client inquiries is critical. And no medium does it better than a live chat gateway since service and marketing workers may assist customers in real-time or via automation.

3. Content Customization

You could demonstrate that you value the customer's time in your business through customization, which is more likely to promote brand loyalty. Personalizing your content or interaction is a complex technique to maximize brand stickiness. Customers will be more inclined to return to your business and buy from you again if you customize your content.

What Kind Of Content Do Customers Like To Read Or Watch?

Technology's currency is content, and there are hundreds of different sorts of content that organizations can use to engage audiences, reach new target markets, give value to consumers, and tempt new prospects.

Here is some popular content that customers love to read or watch:

Blogs

Blogging has existed for as long as the internet has existed, but the practice has evolved with time, particularly for companies utilizing blogs to engage their customers. You can use sites like WordPress, Tumblr, Medium, and Blogger if you don't have a self-hosted blog. Blogging needs regular devotion and the willingness to update every few days. Many e-commerce platforms also integrate a blog feature, which allows store owners to publish updates to keep customers interested.

Info-graphics

Infographics are one of the most famous pieces of material you can make because they visually show a lot of information, such as statistics, research, etc., in a way that's easy to understand, consume, and share. Infographics are shared three times more frequently on social media than other sorts of material, so they may help you create backlinks and expand your customer base.

Videos

Video is a prevalent form of entertainment. Video content may help you engage your audience, increase shares and reviews, convert more consumers, and generate traffic to your website.

Case Studies

Case studies are an excellent approach to make issues more relatable since they use idealized examples to show common pain points and problems that your audience may face. However, one reason it's a great content choice is that it shows prospects how your brand, products, or services can help them solve problems, which will help you build strong relationships and loyalty.

Conclusion

Most store owners are blogging today because it may be a core component of your content marketing plan. However, it shouldn't be the only material you use to drive traffic, leads, and sales.

Remember, a comprehensive content marketing strategy will always be the most successful, helping you to generate long-term, sustainable, and significant campaign results.

(Contributed by Muhammad Zeeshan & Hermes Fang)