How You Should Design Your Cosmetics Packaging In 2021

But, to explore and exploit such potential, you need a packaging that has all that’s required to give your cosmetics business the edge it needs to slice up the competition. Custom packaging boxes for cosmetics products is the only way that can enable you to get any potential customer into saying “I want this eye-liner right now!”. And this is possible by incorporating design practices in your packaging that can tilt the scales in your favor.

But how do you practically design the kind of custom packaging that does that? Let’s explore now:

Define Who Your Ideal Customer Is?

It’s essential that you define who you’re designing the cosmetic packaging for? Are they teen girls who love sparkles? Are they women looking to match makeup to match their skin tone? Or is it about the masculine males who want to refresh their skin after riding on a bike for the whole day? You need to answer questions like what your ideal customer looks for and how to capture their attention?

What is Your Brand’s Personality?

Your cosmetic brand’s identity is as important as your customer’s identity. Perfectly portraying the identity of your brand is crucial to building a brand personality that customers can look up to. Selection of special packaging designs will determine this personality.

In the example above, we can see how Dior has given a luxurious touch to their lipstick packaging. Or consider how Urban Decay has taken a different approach to by making the packaging outlook darker and trend setting. These variations determine how you seek to build a personality of your brand.

Be Inspired by Trends in Cosmetics Packaging

By observing how rival companies are designing their packaging boxes for cosmetics gives you not only an idea of what’s going on in the market but it also tells a general trend that’s being followed. Once you know what’s trending, you then can create packaging right according to what customers are looking for and are attracted to.

The look of your packaging should be both modern and timeless, so it appeals to the senses of a majority of even those customers who’re not in the cosmetic retail shops to buy your product specifically, but unintentionally make a buying decision based on the charisma the packaging’s design has to offer.

Some current design trends in packaging are:

Intricate & Knotty Designs

Intricate drawing graphics using fine lines is what’s more trendy in 2021 and beyond for cosmetics packaging. Handmade drawings work wonders in enhancing appeal either in a minimalist and simple way or on the whole surface of the packaging. Also, a more geometric, clear and simplistic drawing-style may also go very well in your graphic design strategy. The ongoing design trends focus more on subtlety in a charming way to depict the type of cosmetic item placed inside the packaging – with just simple drawings of ingredients or other drawings that tell a story about your product.

Novelty Inspired Typography

The bold font is a dominant aspect when it comes to typography on cosmetic products these days. Novelty in font styles has the power to give your packaging a unique persona. Typography expresses well on who you are in the market as a brand and sets you apart from your competition. Unique and well-placed fonts are sure to create an impression and leave a lasting memory on people’s minds.

Catchy & Bolded Patterns

Thick bold striped patterns and with catchy color combinations are sure to get your cosmetics off of the shelves. Well-placed, eye-catching patterns make your packaging boxes pop out and make your brand to come across as genuine and more desirable as compared to others’. Patterns can provide great success to any brand, as long as the color combination and shapes are coherent with your packaging.

Decide the Focal Point for Your Design

Once you’ve decided the type of product packaging design you you’ll go for, it’s imperative to think more in terms of design & pick a focal point. As seen in the above examples, both companies strive to make focal points to some quality or type about their products – such as ‘night cream’, ‘clarifying emulsion’, and ‘100% natural’.

Due to the ever more wavering attention span of customers, you have a split second to get your message across before a customers moves on to the next product displayed on the shelf. So, answer questions like, what’s the most important thing about your cosmetic product that your customers must pay attention to? Whatever that may be, it needs to be made visible on your packaging design in such a way that it immediately gets eye-balls to roll in pay attention.

Conclusion

You can find a lot of opportunity in the cosmetics industry, provided you have the right product, perfectly do the packaging for it with designing that’s unique yet trendy. Resultantly your brand will automatically succeed with flying colors.