How To Make An Offer Your Clients Can’t Refuse

For an ice cream maker, it can be formulated like this: “You give me money, but I give you refreshing coolness. “ The list can be continued, but one thing is important: no offer — no business.

Return on Investment (ROI).

Any purchase is actually an investment, so if the customer does not receive from you what he thinks is worth more than he invested, then he has an unpleasant feeling. So your cooperation will not last long.

The solution is simple — no need to invent tricks that will help increase sales, just offer a really worthy product.

And if it turns out good, but not better than others, add an additional service, an interesting feature — in a word, something that will make the buyer feel like he is making a good deal.

And do not try to deceive the buyer — when he realizes that he was cheated, he will tell everyone about it, do not hesitate.

Basic message.

Today we are besieged by advertising — companies are trying to sell their services through radio, television, contextual advertising, flyers, and so on.

But these are all ways: to stand out in a crowd of others, you need to create a message that will help your potential client to wade through the mountains of information and pay attention to you.

This is the basic message that should go like this: “This is what we sell. Here’s how much it costs. Here’s what it will give you. This is why you must trust us. “

Thus, it will tell your prospective client a simple thing: “This is a great offer. It’s a great deal and you have to be an idiot to miss it. “

Plausibility.

You can, of course, promise each person $1000 in exchange for a dollar. It sounds like an “offer you can’t refuse.” But who will buy it?

The louder and more promising a statement you make, the harder it is to prove that you are not cheating.

But even if your offer looks both tempting and believable, you still have to prove your honesty. For example, by telling how many people have already used your services and were very pleased. Or by scientifically proving the effectiveness of the product.

It should be borne in mind that if you first create a product with a high ROI, then build a basic message, and then confirm it, then your customer is acting on a different algorithm.

The first thing that grabs him is the basic message.

The second is the credibility of your proposal when he gets acquainted with what constitutes a product or service.

And only in the third-place does he pay attention to the return on investment ratio.

And at this point, when the buyer is convinced that your basic message is true, consider that he has already made his purchase. And you made the sale.

Building a successful business is really easy if you follow a certain formula that includes three steps.

Step 1. Create a proposal that is impossible to resist.

It is easy to make an offer that cannot be refused if it answers four main questions that are of interest to the customer.

They sound like this:

- What are you trying to sell me?

- How much does it cost?

- Why should I trust you?

- What will it give me?

The last question is often ignored but in vain. The fact is that by selling a service or product, we are actually offering an advantage that the client will receive.

By buying a Bentley, people acquire prestige. By choosing healthy food, they want to get well-being and longevity.

Remember the marketing axiom “People make decisions based on emotions and evaluate them based on logic”? So, the first three questions are addressed to the mind and the last to the feelings. Remember to answer all four.

Step 2. Demonstrate it to the thirsty crowd.

All you need to do is select the correct channel. You wouldn’t be advertising an arthritis remedy on MTV, would you? That’s right: all you need is to find the audience that really needs you.

At the same time, you should not use only the already existing, known methods of communication with potential customers. In fact, any contact can be useful to you. If a customer buys your product online, offer them a free newsletter for three months.

Step 3. Sell the second glass to those who are thirsty.

This is an indisputable fact: to sell your product to an existing customer, you need to make much less effort than to attract a new one.

Therefore, do not be afraid to spend energy on attracting new customers — everything will pay off when the buyer returns for the second and third time (and he will return if it is really profitable for him to buy from you).

There are several tricks that can help you attract a buyer a second time. If your portions are small, the customer may want more. In the case when the price of a large portion is not much higher than the price of a small portion, it will definitely work.

In addition, along with the main product, you can also sell related products. Just take your time making additional offers the first time. Wait for the second for the customer to return to the third. And you can also offer additional services: masterclasses, special packaging, warranty service, product care services — you will have to spend time, effort, and money, but in the end, it will pay off.

How to strengthen a sentence:

When offering a product or service with a high ROI, feel free to promote — you have something to be proud of. Don’t forget that the impression can and should be enhanced. Here’s what works for the buyer without fail:

1. Urgency.

“This offer is for those who respond within 48 hours,” the buyer reads, and he immediately gets the feeling that the matter is urgent. If fear arises in him that he will not get what he wants because he will not have time, consider that you have defeated the procrastination tendency of any buyer, which is so harmful to sales.

2. Bonuses.

Think about how you can reward your buyer — and it will be more difficult for him to resist. Just remember the golden rule: never give away what you can sell.

3. No risk.

What needs to be done is to help the buyer cope with the feeling that they are taking a terrible risk when making a purchase.

Fear of risk, as a rule, becomes an insurmountable obstacle before entering into any transaction. Give an opportunity to get rid of it.

Always offer a refund if the customer is unhappy. Firstly, few people will really demand a payment back, secondly, the money spent will pay off thanks to the increased trust in you, and thirdly, the client is unlikely to remain unhappy — after all, your product is really excellent.

4. The feeling of being chosen.

People love to buy what very few can afford. In doing so, they suffer from the fear of loss. Create the feeling that by refusing to buy your product, they will lose a lot — and they will immediately reach into the bag for the wallet.

For this, brands release limited lines. As soon as the client hears that the batch of some product is limited, he immediately has the feeling that if he does not buy it now, then he will probably regret it.

5. Simplicity.

If you are not easy to work with, no one will return to you. It should be ridiculously easy to place an order with you — no forms, complicated questions, or registration. Asking you a question or consulting should be elementary — without delays, avoiding answers and incompetence.

Remember: you have to break through to a potential buyer with your extremely profitable offer through mountains of information garbage. Do it right and you’ll be amazed at how easily your business will take off.