How to make ads on Instagram | Step by step to make your first ad

With 100 million active monthly users, Instagram presents a unique opportunity for marketers to reach their target audience through ad campaigns. The other advantage of advertising on Instagram? It will look just like your regular posts and stories that you download normally. But creating Instagram ads takes some study and thinking. What should your target audience look like? What should I advertise? What image should you use? Step by step, we help you learn how to create Advertising on Instagram.

How to Make Advertising on Instagram

1- Select the editing tool you want to work on and start creating your ad campaign.

You can create Instagram ads using a few different tools:

Ads Manager

Power Editor

Facebook Ads API

These tools offer you the ability to control everything about the ad you want to serve.

Once you select an editor, you will see an option to view all campaigns or create a new one. To start using your Instagram ad, you'll need to create a new campaign.

Also read: How to control sharing of your location on iPhone

2- Select the goal you want from the campaign.

There are a number of options through which you can define the goals of the advertising campaign you want to undertake.

Do you want to increase your follower count? Are you looking to increase conversions overall?

Do you have an app and want to increase interactivity? Want to get video views?

3- Choose your audience.

If you are just getting started with an Instagram advertising business, you probably won't know exactly which audience you want to follow. This will come with time, and so can you define it right from the start. Here you will have options to select (location, age, gender, language, education, work, interests) and more.

4- Set your budget and schedule.

You have the option of setting either a daily or lifetime budget for your campaign. The daily budget keeps your ad running continuously throughout the day, which means that the algorithm will automatically speed up your spending for the day. There are several factors to measure the daily budget work and roughly you can set a minimum budget for you of about $ 1. As for the permanent budget, it is based on preparing your ad for display for a specific period of time.

5- Organize your creative ad.

This is where your creativity comes in. Here you will decide how you want your ad to look, which will of course depend on your original goal.

On Instagram, you have two different options for your ad:

Instagram ads formatting options

Options to add photos, videos, or groups

6- Building your page and your links.

You have to build your page and your stories well and then you have to choose the pages that you want to link with your account, such as linking your page with Facebook, for example.This is very efficient for telemarketed final expense leads

7- Report on performance.

After you finish setting up your advertising campaign on Instagram, you have a more important step than that, which is monitoring how this load works and analyzing all the data that comes to you and you can modify any of the previous options that you made to get the desired result.