How to Improve SEO with Influencer Marketing

In this day and age, marketers are turning to influencer marketing to not only improve their media strategies, but to improve search engine optimization, or SEO. With the influencer marketing industry on track to be worth up to $15 billion by 2022, marketers are now taking advantage of the power of influencers to build a strong presence online that will ensure them better-ranking positions in search engines. As it gets more difficult for sites to get ranked due to changes in Google’s algorithms, the typical SEO techniques haven’t been cutting it – this is where influencer marketing comes into play.

Influencers Help Build a Strong Link Profile

If you’re not sure what a link profile is, let’s break it down. Basically, your link profile is made up of backlinks and internal links, and the quality of your link profile has a significant impact on your SEO ranking. In fact, according to a study by Moz, the quality of sites that link back to your website is one of the top SEO ranking factors. Search engines are always changing their algorithms to filter out junk posts, so your ranking will be determined by the natural links to your site or blog. Working with influencers is an opportunity to generate better natural backlinks for your website since they hold high-authority domains. So, what’s the best way to get an influencer to share a link to your website? There are a number of ways, including:

● Working with influential bloggers that can share your link on their blog

● Activating influencers for a campaign or product review in which they can create content that links to your website

● Writing an article about an influencer, or interviewing them, so they’re encouraged to share the link to the post on their socials or website

● Collaborating with bloggers by means of guest posting to ensure a fresh link to your site (Blog posts are the most popular form of content marketing, used by more than 80% of marketers)

● Having an influencer do a take-over on your socials so they can promote the take-over on their own accounts

Besides doing any of the above, the chance of having an influencer sharing your link increases your chances of having other social media and online users share it too. This way, the link could possibly go viral and find its way onto other sites. Similarly, if reputed journals, magazines, or news sites catch wind of your website, earning a backlink from these high-authority sources will boost your rankings like no other. In the end, the increasing popularity of the link will further improve your SEO ranking by improving the diversity of your link profile.

Influencers Create Eye-Catching Content

Constantly coming up with fresh and unique content isn’t as easy as it sounds, but it’s crucial when it comes to improving your SEO ranking. In terms of SEO, Google looks at:

● the quality of the content

● keyword usage

● content readability

● quantity and quality of social shares

What does this mean? Creating engaging content that has potential and that your audience will love is important. Also, the amount of unique content you create impacts where your brand ranks in search results. In the same study by Moz mentioned earlier, the quantity and quality of social shares is one of the top nine ranking factors to earn a top-ranking position on search engines. By working with influencers who are accustomed to creating captivating and shareable content, the chances of the sponsored content they create for your brand going viral is high. They can also add a new perspective to your content marketing campaigns to make them even more successful with their own ideas and visions. Additionally, influencers can also encourage your audience and their own to create their own content with a branded hashtag that links back to your page. Therefore, the amount of user-generated content increases, the momentum of the campaign increases, brand awareness increases, and your SEO ranking can skyrocket.

Influencers Boost Reach and Engagement

Influencer marketing is becoming more valuable than long-established advertising methods since influencer recommendations are widely accessible. No longer are traditional media methods or celebrity endorsements the most compelling forms of marketing. In fact, a survey by Edelman showed that 63 percent of consumers trust what influencers say about brands more than they trust brand’s advertisements, and 35 percent of consumers surveyed said they pay attention to and trust what influencers say the most because they share their values. With engagement and website traffic being the fifth most important ranking factor in the Moz study, it’s clear that the more you engage your audience, the higher your SEO ranking will be. Since influencers have large followings of their own, they can improve your visibility through their own social media reach when they share your content or a link to your website. Through this method, their followers can then engage with your brand, creating a chain reaction of shares. A lack of consumer engagement will have an adverse effect on your search rankings, so to avoid this, working with influencers gives you a higher engagement rate and reach that subsequently drives traffic to your website, which search engines consider when ranking your site.

By taking note of these effective techniques, you can not only build relationships with top-performing niche influencers for future campaigns, but you can also improve your SEO ranking at the same time. Leveraging your influencer marketing strategy will significantly impact your SEO rankings while simultaneously boosting your social media followings, raising your reach and engagement, increasing your website traffic, and spreading awareness of your brand. This, in turn, leads to increased lead generation and sales, so take advantage of these methods while you can.