How-To Guide for Law Firm Website Design

Your online presence is highly responsible for the image building and finding potential customers for your law firm. Without a digital property highlighting the services you provide, it is almost impossible to survive the cut-throat competition in the world. No matter how reputed your firm already is, people always prefer to compare their various options online and then make a decision. Without you being in their list to compare, it is a daunting task to find new customers or even retain the old ones.

In this guide for law firm website design, we shall cover the areas which need to be focused on whilst designing and how to build a website that archives its aim of establishment, that is, branding and reaching out to people in need.

So, let’s get started!

Who Will Design Your Website?

The first step for creating a lawyer’s website design is deciding who will establish it- you or a professional website developer. There is a significant difference in both cases. When you, yourself, set up the website, the entire procedure might be cheaper. Still, it compromises the quality of your site and lacks the addition of strategies used for increasing your reach and proper content planning. With the help of specific platforms like WordPress, Lawlytics, etc., you can build a good law firm web design that takes care of all concerns. But, you need to be able to understand the basics of these platforms.

When you hire a website developer, a touch of professionalism is added to your site. Not only do they help you incorporate all the tactics, but also recommend you various designs and layouts for your law firm that will suit the overall vision of your organisation.

Taking Care of the Visuals

The next vital niche to throw light on in this guide for law firm website design is selecting the right visuals or graphics. It does not only mean that the images you choose must complement the text you display, but also they should not degrade the website’s performance. The images should be professional, clear and sharp, without compromising the speed of your website.

Moreover, the visuals you display on the desktop version should be presentable to other screen sizes as well. Also, it is imperative to keep disabled users in mind, for example- colour blind people whilst setting up an attorney’s website design. For such customers, you must keep your website accessible.

Defining a Perfect Balance

One must never forget the optimum balance between the content you put out and the visuals. For making the visuals more user-friendly and interactive, spread the content over different pages and don’t limit it to one specific area. Divide your information under multiple headers for better understanding and grasping by the visitors.

Putting excessive content will make your law firm web design more pretentious and overwhelming, which you do not want to seem. Try sticking towards the minimalistic style and distribute your content extensively. Please make use of negative spaces to create a sense of relief to the eyes and help them distinguish useful information in one look.

Information Easy To Find is Information Marketed

Remember this thumb rule whenever you are setting up the attorney’s website design. The more information processed by your visitors in less time, the better is your designing. Hence, as mentioned earlier, it is inevitable to assign your information under different headers/pages like About Us, Contact Us, Blog, Testimonials, Services, Fees, etc.

You always have to keep in mind that the services you provide are required by a person when they are in distress. Therefore, making such people understand, who are not in a condition to comprehend anything, is a tricky task, especially when it’s online. Put your information straightforwardly, accompanied by the necessary call-to-action buttons for faster communication.

SEO-Friendly Website

The last thing you want is to invest everything in the lawyer’s website design and not having any lead generation or conversion rates. Therefore, besides making your website user-friendly, easy to understand and use, you must work upon the SEO-friendliness as well.

SEO stands for Search Engine Optimisation. It’s a digital strategy that helps you optimise your website in such a way that it lands in the top results when a user searches for information related to your field of practice. SEO is highly crucial for a website’s success since a lot of traffic is generated through unpaid or organic searches, and SEO helps in targeting such an audience.

It is always better to hire a law firm SEO expert for planning out your campaigns and adapting them to the changing trends.

Conclusion

The times have changed, and those days are gone when people would read pamphlets and then reach out to your law firm, physically. With the internet in the picture, people prefer looking up online, reading client reviews and previous experiences, and then finalising a law firm or an attorney to take up their case. Therefore, establishing your online presence is a crucial part of marketing your organisation. And it proves to be beneficial only when proper website designing is done, which takes care of your customer’s state of mind, provides the information with the respective CTAs and does not put the web site’s performance at stake.

Author Bio

Sophia is an internet marketer by profession with hobbies of innovative and online marketing writing. She works with Conroy Creative Counsel-Digital Marketing Agency For Lawyers in the USA.