How To Get More Engagement On Instagram

Instagram is a great platform to promote your business and build brand awareness. This social media platforms offers tons of useful features that a business owner can use for free.

A lot of the features and things I will be talking about below will be on an Instagram Business Account.

If you're not sure what this is basically Instagram has a personal profile, a business profile and a creator profile. The business and creator profiles have similar features.

But if you want to access some of the things I will be talking about below you might want to switch to a business account.

Instagram Features

Below are a list of Instagram features you can use to bring more awareness to your business and increase your engagement.

Stories

One of my personal favorite features is the story feature.

At first I didn't like this feature because I thought it was confusing and I didn't have content to post daily.

But once I started getting the hang of stories and creating content ahead of time it became a whole lot easier to create stories.

Say you make a post on your Instagram account you can share this post to your story letting your followers know you have a new post they should go check out.

If you add a hashtag in this story it does have a better chance of getting seen by more people and people who aren't following you.

Check the video out below to find out more story tips to increase your engagement.

Going Live

So when you are creating your stories if you swipe over you can see the Live option.

This is a great way to connect with your audience because they can interact with you live and ask questions or leave comments.

Keep in mind that these lives stay up for 24 hours like stories, but the thing is you can't save them afterwards.

So after I'm done recording and before I hit publish I save this live so I can use this video in future content or share it to other social media profiles.

But this is up to you, you don't have to save them.

IGTV

If you're not using IGTV for your business you might want to think about starting, for several reasons.

You are able to publish longer pieces of content, up to 10 minutes.

When you are publishing your video you can share a clip of it to your Instagram feed. I've found that this helps get the video seen my more people.

One of my favorite features is that it allows you to post clickable links inside the captions.

Where as if you were to make a regular post and add a link the link wouldn't be clickable. But in IGTV video descriptions they are.

Promotions

Now if you're wanting to spend some money to promote a post or an ad you can do this as well.

Instagram has the promote button on your profile page.

Or you can click on a post and click promote.

Increase You're Instagram Engagement

These 3 tips below can help you increase your engagement on Instagram.

1 Post At The Right Times

Wondering what the best time to post is?

Well you can find this out in your Instagram insights tab. Here you will find when your audience is most active and most likely to see your post.

Below in the video I talk more about picking what times to post and how often to post.

2 Use Hashtags

If you're using hashtags right now, then this is great. You should be using hashtags.

This is how your post can get seen by people who aren't following you.

Of course there is a limit to hashtags you can use up to 30.

I used to say only use 2-3 hashtags but I will say this is bad advise I gave.

Hashtags are not a bad thing they are a good thing. Now the trick is to use the right ones so your audience find your content and checks out your profile.

I do have a PDF of 50+ Targeted Hashtags in my Mastermind group. You can access it in the Files section.

3 Check Your Insights

Lastly one of the best ways to increase your engagement is to know how your posts and stories are preforming.

This is where your insights comes in this is where your analytics are.

You can check them out and figure out what your audience is liking more, which content is getting more website clicks or saves and much more information.

To find out more and understand your analytics better check out the video below.

Conclusion

Lets just recap all that you learned. We went over the 4 Instagram features you can use to increase your engagement Stories, Lives, IGTV and promotions.

Then we dove into 3 tips to get more engagement posting at the right times, using the right hashtags and checking your insights.

Using these 3 tips helps you better understand your audience so you can create better content an in turn get more likes, comments and follows.

I hope these tips help you get more engagement on your Instagram so it helps your business.

If you know someone who could benefit from this information feel free to share it with them.

Thanks for stopping by! I hope you learned lots.

See You In The Next Post,

Your Friend ,

Christina Spohr

IG @thechristinaspohr 

YouTube Channel

P.S. If you found these Instagram tips helpful I would always appreciate a tip so I can keep creating more awesome content you can learn from and love to read. :)