How to create a professional website?

However, the first step is generally the hardest — what exactly does it mean to create a website?

After reading all the tips below, you still need a platform to create a professional website. A good recommended option is to see what WebWave has to offer — this platform is sure to surprise you.

Thinking of taking this first step in starting a website for one reason or another. Good thing you came across this article, didn’t you? Of course, you are convinced that you want to try the sea with salt and finally create your first website.

A website should be a crucial start for anyone who wants a web presence. Social media pages are good, presence on Facebook or Youtube is super ok, but the website is necessary if you want to be truly digital successful!

Thus, in today’s article, we want to discuss what it means to create a website — we want to give you the data you need for any start, our advice (both practical and more abstract directions), and a conclusion about what it means, more precisely, the creation of a professional website!

So let’s get started! We advise you to read the whole article, to make sure that you have covered all the necessary data to know what it means, more precisely, the creation of a website!

The purpose of your site

The first thing you need to do before you start creating a website — and which many people omit — is to find a purpose for your website. Most people who want a digital presence know that they need a website but rarely do they take this extremely important step — finding the purpose for that website.

Broadly speaking, the purpose of your website refers to how you will use that site for your business or person. It can be just a presentation site, with pictures and some data about you or your business.

Or, maybe we have some real writers among us, who always wanted to create blog content, but something held them back. Well, for that you need to create a blog!

Another very common goal lately is to sell products through online stores, be they physical products or online services/subscriptions / courses.

These are just some of the goals that a professional website can have. In addition, you can think about what kind of tone you want your site to have and its content, for whom you want the site to be built (i.e. your target audience), and what might be the logo. your motto.

These preparations will help you to build your website effectively.

The standards for creating your site

Ready to set up these important issues for your site? Super! Now, we should also talk about some crucial standards when you want to create a website. If you follow these standards, they will help you achieve your goal.

SEO standards

You’ve probably heard of Search Engine Optimization — this is a must-have concept if you want your site to have organic traffic. And, believe me, you’re going to need this organic traffic.

Organic traffic costs nothing. Why? Because it’s traffic that reaches your site from search engines. People who need the solution you offer, search on Google and find you. Isn’t that wonderful?

Sure! But if you want such traffic, you need some important settings. Please note that your subpages must be indexable by Google (that is, included in their main content), and you must be able to set the meta-title and meta-descriptions that users will see when they search for you on Google.

You also need to have access to the HEAD section of your site to ensure that you can set up certain plugins and help tools, such as Google Analytics or Goole Search Console.

The site needs to be optimized for mobile devices

Did you know that more than 50% of online traffic comes from mobile devices? Some websites have over 70–80% exclusively mobile traffic. Why? Because now everyone has a smartphone. The prices are not very high, the internet, at least in Romania, is cheap, and the possibilities become endless in these cases.

Given this context, creating a site that is not optimized for mobile devices is essentially a big issue. A site that is not mobile-responsive can cause major problems for users because they may not have a pleasant experience.

A site optimized for mobile devices will always look flawless, regardless of the device from which it is accessed. Whether it’s accessed from a mobile phone, a tablet, a car display device, or a laptop, the site will always look good.

The site must load promptly

Any website should load quickly. Why? Because we live in the age of speed. Now no one has the patience. Every extra second of loading brings you 7% less traffic to your website. If your site loads in 10 seconds, 70% of the people who should have been on your site were impatient.

For this, you need a site created in the most professional and optimized way to load quickly and have a good speed. We advise you to use a quality website builder, which offers you solutions for the most common problems in the industry!

The site must have an SSL certificate

SSL certificates have become mandatory since 2018 for any website. These certificates are intended to encrypt the data that your users leave on the site, such as email, last name, first name, or more importantly, your card details.

If your website does not have an SSL certificate installed, the user will see a warning from the browser informing them that the site they are preparing to enter has security issues. As a user, if you saw such a warning, would you still enter that site?

Pop-ups must be applied carefully

Pop-ups are becoming more widely used, as most sites want to create an e-mail database to which they can send promotional messages. Placing these windows is not wrong, but you have to be careful with them.

Closing them should be as easy as possible, as the user may be interested in your site, but does not necessarily want to receive promotional emails. So then he wants to close that pop-up.

However, some sites forget about this crucial principle, and closing a pop-up becomes a real adventure. What do you have to do then? If they don’t want to let you shut down the pop, they’ll shut down the whole website, and we’ll understand!

The design should be as pleasing as possible

The design of your website is another standard that you need to keep in mind when creating a new website. Your users want to have the best experience possible. Of course, no one is asking for artwork, but a website with a nice, functional, fast-paced design would be preferable anytime.

The content of your site must be professional

Also, another important standard is the written content on your site. Do you want to have a boring story that no user will resonate with, or do you want all users to know what interesting story you have? It all depends on how that content is written!

Stand out by creating a story. Leave the clichés for competitors, and you take advantage of the innovation you can bring to your industry!

A developed marketing strategy

Once you’ve launched a website, you need to promote it — you want it to be seen by as many people as possible. How can this be? With the right marketing strategy!

It would take us an entire article, as long as this one, to talk about marketing strategies, but we leave you with a piece of advice — be as honest as possible in all the marketing you want to do.

Conclusion

Creating a professional website is not as complicated as you think. As you can see, the standards I have listed are common sense rules that are easy to implement. Take them into account when you start creating the site and you will have a product at the end that you will be proud of.

As a platform for creating your website, we suggest collaborating with WebWave. Their platform is very easy to use, and with this article as support, you will have a professional website in a very short time.