How to Build Brand Loyalty – Practical Tips

In today's fast-paced technology world, brand loyalty has become more critical for businesses to retain customers for a long time. Strengthening customer relationships and controlling how people perceive your brand is crucial. The purpose is to stand out from the competition and streamline your business.

Research shows that businesses are 70% more likely to sell to existing customers compared to the 20% likelihood of selling to new customers. The primary reason behind this is to develop and maintain brand loyalty. Understanding brand loyalty and focusing on its reputation is essential to improve your business's bottom line.

The question is: How to build brand loyalty and maintain customers' retention rates? Today's articles will give you some practical tips and tricks based on Alan Safahi Orinda's insights. So, without further ado, let us get started with these critical tips. Read on!

Understand Your Target Audience

According to Alan Safahi, a professional and experienced entrepreneur and founder of a startup company in San Francisco, getting personal with your customers is essential to cultivate customer loyalty.

For example, Safahi recommends businesses learn their target audience's names, stories, and purchasing habits. So, treating each potential or existing customer with respect and as part of the business lead to success.

You can send a customer a personalized birthday message with a special discount, promotional item, deal, or gift. Likewise, you can send emails and notifications via SMS that appeal to them.

You must share information about your company for consumers to trust your brand. For example, provide updates on your business via emails, social media, websites, and other platforms.

Build a Loyalty Program

A customer loyalty program is an excellent method to encourage and reward existing customers. However, you must develop a solid program or strategy with a suitable reward criterion. For instance, for a customer who spends $200 per month, you can provide them with a special discount or gift.

There are numerous types of loyalty programs you can develop for your company. These include point systems, punch cards, and credit card programs. All programs have standard features, including incentives for customers who frequently purchase from your company and promote your products or services.

Create a Referral Program

A referral program is another sophisticated strategy like a loyalty program. It involves rewarding your customers for their engagement with your company. For instance, your customers will receive specific benefits if they refer your business to a loved one, including a family member, friend, relative, or colleague.

In addition, a referral program attracts new customers to your company. However, it also retains your customers and encourages people to purchase more products or services. The reason is that you give them incentives for doing business with you.

Engage Your Customers on Social Media

Social media is a sophisticated platform for establishing customer relationships. Many people will perceive your business as irrelevant if you don't have a social media presence. Therefore, Alan Safahi recommends creating an active business profile on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social channels.

Moreover, share your business's behind-the-scenes activities to encourage people to learn about your brand, products, or services. Interact with your followers and answer their questions on various platforms to develop a reputable online community. Ask yourself the following questions:

• Do my social media posts resonate with my target audience?

• Does my brand voice align with my company values?

• Do I have a reliable social media strategy that engages my followers?

• What type of content should I post on social media?

• How often should I publish content on social media?

Collect Customer Feedback

Ask for customers' feedback if you want to show them how much you care and value them. According to Alan Safahi, numerous methods exist to collect feedback from customers. These include:

• Surveys

• Email reviews

• Third-party reviews

• Social media feedback/comments

• Website reviews

Safahi says consumers purchase products or services from companies who value their insights, opinions, or thoughts. Instead of saying that you care for your customers, you should follow practical steps.

For example, implement a customer feedback policy and program to understand how your customers interact with your brand. Thus, you can modify your strategy if you find any loopholes.