Are you interested in buying media? If so, this is the guide for you! In this article, we will teach you everything you need to know about becoming a media buyer. We will cover topics such as what skills are required and what types of buyers exist. We will also provide advice on how to get started and tips on how to improve your buying skills. Finally, we will discuss some of the most important considerations when buying media.
What is a media buyer and what does a media buyer do?
A media buyer is a person who helps companies decide what advertising to buy, how much to spend, and where to place their ads. They help determine the target audience for a product or service and look at how different media can reach that audience. A media buyer often works with a team of other professionals, such as account executives or creatives.
The three main types of media
The three main types of media are print, digital, and broadcast. Each has its own strengths and weaknesses, but all play an important role in modern society. Print media is the oldest form of media, dating back to the time before electronic devices were common. It's typically physical, such as a book or magazine, and can be read on a single device. Digital media is the most recent form of media, and it relies on computers and other electronics to store and transmit information. It can be accessed from anywhere at any time, making it popular for sharing information online. Broadcast media is the most common type of media today. It uses radio waves or television signals to send information to people across the globe.
The different roles in the buying process:
1. The Prospect. This is the person or company that you are trying to sell to. They will be looking for a good deal, and need to feel comfortable with what they're buying.
2. The Negotiator. This is the person or company that is trying to buy from you. They need to feel confident that they're getting a good deal, and will often try to negotiate on price.
3. The Decision Maker. This is the person or company who will be making the final purchase decision and may have no affiliation with either party other than wanting the best product for their budget/needs.
4. The Purchaser/Buyer Manager/Team Leader/Representative (PM).
Tips for researching media:
1. Before you begin your research on media, it is important to understand the different audiences to that your content could be directed. This can be done by analyzing circulation data and/or social media analytics.
2. It is also important to segment your audience based on their interests or demographics. For example, if you are writing about fashion, it is important to know what type of fashion topics interest women aged 18-24 or women who have a college degree.
3. Once you have identified the target audience, it is important to create content that appeals to them. This can be done by using keywords and phrases that are relevant to the target audience, as well as tailoring the tone of your content accordingly.
4. Finally, make sure that you share your content with the right people in order to maximize its reach and impact.
Tips for selecting the right media:
When selecting the right media for your business, it’s important to consider not just the cost of the product, but also your target market and editorial priorities.
Here are a few tips to help you choose the right media for your business:
1. Consider Your Budget: One of the most important factors when choosing media is budget. Make sure you account for all costs associated with each option, including printing, shipping, and production time. It’s also important to keep in mind how many copies you need and how quickly you need them delivered.
2. Target Your Market: Another key factor to consider when choosing media is your target market. Are you targeting local businesses? Online? Both? Once you have a better idea of who your target market is, it will be easier to select the right media for your message.
In conclusion, becoming a media buyer can be a rewarding and challenging experience. However, with the right tools and guidance, anyone can succeed. Whether you are starting from scratch or have some experience, the following tips will help you on your way to becoming a successful media buyer.