How to Advertise My First Paid Campaign in Google Ads

Paid or PPC campaigns are an incredible way to promote your products and services on Google. Unlike the other online marketing strategies that take a lot of time to show results, paid campaigns get you visibility, customers, leads, and traffic quickly.

Not only it helps bring in new prospects, but it also convinces the existing customers to return. But, what exactly does it take to launch your first paid campaign in Google Ads? What preparation and planning are required to execute a good PPC campaign?

Here, we will tell you everything you need to know about advertising your first paid campaign in Google Ads. Before we get started, let’s first understand how PPC campaigns work.

How Does Paid Campaign Work?

PPC is an advertising model where advertisers have to pay a fee every time a user clicks their Ads. They create Ads and bid on the search phrases, which allows them to display their Ads in the SERP. Every time an Ad gets clicked, Google charges a small fee for sending visitors to a website or landing page.

Since paid advertising is subject to an Ad auction, advertisers should bid on the keywords relevant to their business. Once you have the right keywords, you can create an Ad and set it up for display on the search engine.

Now that you have an idea about what a paid advertising campaign is all about let’s discuss how to advertise your first PPC campaign in Google Ads!

How To Launch Your First Paid Campaign On Google?

While it is easy to start paid advertising, it is crucial to follow a systematic process. If you don’t know what you are doing and why, you would only end up wasting money. Below is how to put together a successful paid campaign-

Know Who You Want To Target

The first step to marketing your products via Google Ads is to know your target audience. Know about their pain points, shopping habits, or search terms they are using. Once you know who you are targeting, you can jump to ‘how.’

Research For The Right Keywords

Keyword research is the most important aspect of a paid campaign. The reason is, there is no other way for Google to determine when to display your Ads in the search results. Thus, selecting the right and the most relevant keywords can promise you more traffic, CTR, and conversions.

The higher the search volume of a particular keyword, the better it is. Moreover, the higher the competition for a specific keyword, the higher is the CPC.

Here are some of the tips you can consider while choosing the keywords-

● Be specific with the keywords you choose.

● Put yourself in the customers’ shoes and think about what you would search if you were a customer.

● Use SEMrush or other tools to identify the right keywords.

● See what your competitors are using.

● Use negative keywords, too. It helps filter the keywords you don’t want to include.

Fix Budget For PPC Campaign

The best thing about advertising a paid campaign in Google Ads is you can do it on a limited budget. Furthermore, if you are starting your PPC journey and you just want to test the waters, you can start with a small investment, too!

You can calculate the paid advertising budget using the following formula-

PPC Budget = (Number of Customers/CR2)/CR1 X CPC

Every advertiser has their specific business goals. You can set the revenue and determine how many customers you need to sell your products to in order to get the results.

CR2 means the number of leads your team can close as a decimal value of the total. If your sales team closes 1 out of total 2 leads, CR2 is 50%.

CR1 means how many visitors turn into customers. If 2 out of 100 visitors convert into leads, CR1 is 2%. CPC is the cost per click or the amount an advertiser pays for each click on the Ad. You can use Google Keyword Planner for CPC estimation.

Choose The Right Bidding Strategy

As you haven’t done paid advertising before, it is best to choose manual bidding. This allows you to control your CPC, especially if you have a limited budget. If you choose automated bidding, it will reduce the time you spend on managing the campaign. You would have to pay a bit more, though.

Create A Compelling Ad Copy

Now that you have fixed your budget, set the bidding strategy, it’s time to write a killer Ad copy. Keep it short, compelling, and unique while providing crucial information to the audience. Think about what would appeal to your potential customers.

Include an attention-grabbing, descriptive headline, display URL, informative description, and a powerful call-to-action in your Ad copy. Besides, you can also add Ad extensions to include additional details in your Ads and make them stand out.

Test Your Ad’s Performance

Now that your Ads are running, your work doesn’t end there. Keep in mind that advertising the first paid campaign may not be an overnight success. It is crucial to track your Ad’s performance, and metrics like CTR, conversion rate, overall profit, etc.

You can consider doing A/B testing and make changes that might make a big difference. Experiment, try out new things and improve. If your Ad copy isn’t giving the desired results, you can try another Ad copy.

Conclusion

A paid advertising campaign is an important tool in a business strategy. If you want to get the most fruitful results from your efforts, you need a great deal of research and planning. Optimize your landing pages, set a budget, choose the right bidding strategy, and research the right keywords.

Create a compelling Ad and track its performance. Make the necessary tweaks to make sure that your paid advertising efforts are generating the desired results.

In the end, it’s all up to you, i.e., how much time, efforts, and money you want to invest in your PPC campaign. Follow the steps mentioned above, gather sufficient knowledge about PPC, and get started with your first paid campaign in Google Ads!