How Do I Advertise My CBD On Social Media? Best Tips 2023

You can easily promote your CBD business on social media but keep your content under the rules and regulations. There are various social media platforms like Instagram, Facebook, LinkedIn, Youtube and Pinterest available to promote any business. In this blog guide, you will read about how you can use social media platforms for the promotion of CBD business. So keep reading this interesting and helpful guide to increasing sales.

There are more social media platforms like Snapchat and TikTok that has new trends. These platforms are now gaining popularity day by day. So utilize them to increase CBD sales. Based on data from eMarketer, the average American adult dedicated approximately 3 hours and 43 minutes per day to using a mobile device in 2019.

By promotion on social media, you can get more clients than conventional marketing. This holds especially true for the CBD or cannabis industry, where running paid advertisements about these products is not permitted. Social media thrives on the creation of regular and high-quality content. Consequently, it is essential to adopt certain effective strategies to utilize this marketing platform effectively and enhance the visibility of your CBD brand.

Promote Your CBD Business on Social Media Like That

Use Keywords And Hashtags

Social media platforms work like their own mini-worlds within online communities. Use the same strategy that you use for the SEO of your blog. Like, include relevant keywords in your social media posts to showcase your products in front of people. You can do this through plain text captions, hashtags, or alt text on images. However, research thoroughly to find the relent keywords and hashtags for CBD products related.

Instagram has a reputation for prohibiting "sensitive" hashtags, such as those containing the term 'cannabis'. It's crucial to research the hashtags you plan to use and ensure they won't trigger a flag or conceal your post from the algorithm. Despite the difficulties, when executed with care, these optimization techniques can draw in potential customers who are actively seeking your brand or related content, even if they are unaware of it.

Post Regularly

Many people around the world are using social media daily. Therefore, create and post content on these platforms to increase engagement. As a result, every user on these platforms must determine the optimal timing and frequency for posting to avoid being overshadowed by unrelated audiences.

For example, a restaurant typically shares Instagram posts one to three times daily, aligning with the moments when their audience starts feeling hungry and starts contemplating their next meal. Similarly, a CBD brand should analyze the active presence of its target consumers on a specific social media platform and determine the appropriate frequency for publishing content.

Diversify Your Content

Like any endeavour, achieving the desired return on investment for your CBD brand requires dedicating significant time and resources to create compelling social media content. However, keep in mind to change and modify your content on social media because publishing the same kind of content daily will not attract customers to your business. So change your strategies according to new trends and events.

Instead, explore alternative formats like videos, podcasts, ephemeral content (such as 'stories'), gifs, and boomerangs. Utilising various media formats to convey your message will profoundly affect your audience, generating the desired engagement and excitement for your CBD brand.

Collaborate With Influencers

"Due to numerous restrictions on cannabis marketing, CBD brands face limitations when it comes to advertising. Traditional marketing methods are not viable options, making it crucial for your CBD brand to employ exceptional creativity to utilize social media advertising effectively."

An effective way to navigate around these restrictions is by engaging with influencers. Influencers can be individuals or platforms that hold sway over a specific audience. Typically, they are content creators who often become brand ambassadors. Rather than working directly for or officially representing the brand, they act as individuals endorsing a product or brand. By leveraging influencer marketing, cannabis and CBD brands can promote their products without becoming entangled in the complexities of marketing regulations.

Staying updated on the ever-changing legislation concerning social media platforms can be challenging for the cannabis and CBD industry, especially when aiming to amplify growth and increase sales through paid advertising. Nevertheless, adopting best practices to prevent account restrictions and attract your desired audience to your profiles will not only benefit your brand but also enable you to flourish on social media.

Packaging Can Contribute To The Sales Of CBD Products

The packaging of CBD products plays a vital role in influencing sales. An eye-catching and well-designed package can grab customers' attention, spark curiosity, and convey a sense of trust and quality. By using appealing visuals, clear labelling, and informative content, custom CBD boxes help customers understand the product's benefits and features. Furthermore, it enhances brand recognition and differentiation in a competitive market. Effective packaging, with its visual appeal and persuasive messaging, can attract potential buyers, communicate product value, and ultimately contribute to increased sales and customer loyalty.

Selling CBD Online through CBD E-Commerce:

For those new to e-commerce, there could be numerous ways of selling their products online. Nonetheless, all online selling ways can be divided into two groups:

Selling CBD products through eCommerce platforms is a straightforward option. Platforms like Amazon have a worldwide presence, and different European countries have their popular local platforms like Otto and Zalando in Germany. These platforms work like large malls where customers often visit. However, there are downsides to consider. Some countries may not allow CBD sales on these platforms, and getting your account approved can be a hassle. Moreover, they may charge a significant commission on your sales.

You can also create a dedicated online store specifically for selling CBD products. Platforms like Shopify or WooCommerce can help you set up such stores. The options available are numerous. While there are some upfront costs, creating an online store is not very expensive. The biggest advantage is that you have complete ownership of the store, so there are no bans or commissions to worry about. Moreover, promote your website through regular advertisement.

The final words are promoting a CBD business on social media requires effort and time. Moreover, publish your content regularly and adopt new trends. Further, find related keywords and hashtags and include them in your posts.