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How Decentralized Social Helps You Own (Not Rent) Your Social Graph

The Daily DeSo

By Meiko S. PattonPublished about a year ago 4 min read
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A social profile serves as a digital representation of you are as an individual or as a business. Examples of social profiles include those created on social networks like FB, LinkedIn, and Twitter. But what happens when your account is hacked, suspended or you're de-platformed? It's not a pretty picture and something we all dread. But, unfortunately, it's a sad reality. This is just another reason why decentralized social media is needed now more than ever before because when you rent your social profile, you can easily get banned from the platform you spent so much time building up.

When you create a social profile on FB, LinkedIn, and Twitter, you are renting from them. When you rent, you are at the mercy of the owner. Let's take the example of real estate, one of the major drawbacks of renting is the lack of control over the property. As a tenant, you must abide by the landlord’s rules or you'll be forced out. You have no say so over who lives next to you or upstairs from you and if they'll be noisy or not, and lastly you have no control over your rent. The landlord can continue to raise your rent and you just have to grin and bear it or move.

It's even worse for centralized social networks. Your account can be banned or suspended without any notice. You can have thousands of followers one day and the next day, your account can disappear without a trace. At least with real estate, a landlord must give you notice and you can avail yourself of legal action, but with the social platforms today, that is not the case. That's why decentralized social is needed. Start owning and stop renting.

Problem: You Create, but Social Media Corporations Own & Monetize Your Content

Today, over 4 billion people are using Social Media apps. In total there are around 50 million content creators that earn money. This implies that the large majority (99%) do not earn money on Social Media. The large social media corporations earn millions of dollars in advertising revenues from content creators. Creators are renting the platforms and not getting paid.

Solution: You Create, and You Own & Monetize Your Content

Creators that produce highly engaging content are financially rewarded due to the native features of the DeSo Blockchain.

Each creator owns (not rents) his/her content: Stored secure & immutable on the blockchain Open-data blockchain.

Each creator has an on-chain wallet: Financial rewards can be transferred to that wallet and it can be cashed out easily into fiat money.

Own Your Social Graph, Don't Just Rent It

As the only Layer-1 blockchain capable of powering content-rich social applications, DeSo is in a class of its own.

In fact, DeSo has secured over $200 million in funding from Sequoia, Andreessen Horowitz, CoinBase, CAA, and others. If these companies believe in DeSo, shouldn’t you take a look-see?

DeSo is built to empower creators. Creators own their work, their entire social graph, and can be paid daily just for posting their content. No other platform does that. You are not renting space on DeSo, you own it.

Even Bankless newsletter with hundreds of thousands of subscribers mentioned web3 decentralized social platforms like DeSo as one sector everyone should be keeping an eye out for in this bear market.

The Case for DeSo

Creators need platforms that are created from the bottom up with monetization, sustainability, and ownership in mind. Social apps on DeSo support a variety of monetization models that put creators first. For example, Diamond App, the Web3 Twitter includes several monetization models such as social tipping on content, creator coins, NFTs and much more. By posting content daily, creators can earn consistently on every post from day one. Creators no longer need to wait six and half months before they see their first dollar.

DeSo is a completely new kind of decentralized social media platform that allows users to create and share content, earn rewards, and get paid for their efforts without having to rely on likes.

DeSo is a great complement to Twitter because it gives control back to the creator and with its monetization strategies, it removes the need to be liked and instead helps the creator focus on quality content and engagement.

With the new DeSo integration with Twitter, creators can now monetize every tweet. Yes, all you have to do is post on Twitter and that tweet is automatically pushed into the DeSo ecosystem, thereby giving you the ability to earn real money from day one.

Why store your content on the blockchain?

You can earn income for every Tweet you post via DeSo tips, and much more…

Your content becomes censorship-resistant, meaning you can’t be de-platformed!

You become a part of a vibrant, close-knit community.

You’re no longer chasing “likes” but are actually getting paid

Join DiamondApp today!

Learn more about DeSo and experience true ownership on deso.com

P.S. Download my FREE 101 ways to make money with DeSo.

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About the Creator

Meiko S. Patton

I demystify decentralized social media.

Creator, The Daily DeSo Newsletter.

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