How Cloud Kitchen Aids to Grow the Food Delivery System?

The food industry always keeps its bar high with new trends and technologies, while comparing with other on-demand industries, it has evolved in many multiple sectors like 3D printing foods, on-demand online food delivery systems, Drone, AI, Robots, or Augmented reality. Whereas the cloud kitchen is also one of them, many countries are taking part in it. The new firms are in an idea to open a cloud kitchen one for themselves and linking it with the on-demand food delivery system.

Many know about it and some may not. Basically, it's not like a traditional restaurant to go and take your food. There is no restaurant or the building, only the kitchen will be available, and it is spaced according to the chef. They will take the online orders and prepare according to it and hand it over to the delivery person. At the end of this blog, you will get a clear view of the cloud kitchen and how to start your own cloud kitchen today itself.

Before knowing about the functioning of the cloud kitchen, let me tell you the types of cloud kitchen.

Types of cloud kitchen

A cloud kitchen can operate in a single theme concept. It can offer only a few cuisines and a very specific menu with less than 15 dishes with less than 400 sq ft. by the way, it can also operate under multiple brands that have a large infrastructured kitchen, and they target different groups. It has a large menu which allows them to reach a wide variety of customer bases.

By knowing the different types of cloud kitchen you are able to choose one which suits your business model. There are two types of cloud kitchen

Type 1 - One can create his own app to attain the leadership of that app. So that he/she can assign their own delivery team and operate their business accordingly. They have to develop an app with four interfaces like other food delivery apps with a web panel for managing the orders.

Type 2 - This is much better than the first type because you no need to develop an app for yourself, no need to appoint a delivery team. It's just like Uber eats, Swiggy, the aggregator will invite the restaurant, to tie up with them just to deliver those orders. So that you can get the orders and prepare them accordingly. No need to spend your money on an app or delivery team.

Once you decide which type of business model you are going to take, it will be the first step that will lead to your success.

How does it function?

As I mentioned above, the two types of cloud kitchen both have the same working process only the delivery process will be different. Let me share with you the working function of the cloud kitchen.

When your customer places their orders through an app or website to your kitchen. It will automatically reach your kitchen app, and the chef starts to prepare the ordered items, and once it is done, it will notify the delivery person to take their orders. It's exactly like an online food delivery function. These orders will be maintained by the admin of the cloud kitchen.

How to Run it?

By now, you might have got a clear understanding of how it functions. Now let me tell you how to run it.

• Taking orders from any platforms (iOS or Android),
• Processing those orders,
• Staffing the chefs,
• Managing your orders by accepting or rejecting it,
• Managing your bills.

This is how one has to run the cloud kitchen, but before running it, one should know a few things. Keep reading to know about it.

Things to be in mind while running Cloud kitchen

Opening and launching your own cloud kitchen is not an easy task. There are a few factors to be known before or while running your own cloud kitchen. Those are listed below.

Less menu Greater revenue - Running a cloud kitchen with a less menu with highly professional chefs will lead to more success because people keep on ordering those items from your kitchen. Which makes less effort and gains more revenue in your cloud business.

Maintaining your kitchen status - As I said less menu greater revenue will be gained, only when you maintain your status. By providing good food taste, most people lose their revenue due to bad food taste. So it's better to maintain your kitchen status constantly by hiring good chefs who can do multiple brands.

New and existing users - Producing good food tastes will allow us to gain more new customers. But at the same time, it's much more important to keep your existing customers to continue with your service. So it's good to attain the customer’s loyalty.

Manage your own goals - When maintaining your new and existing customers, you can also gain more orders but maintain it with the limits. Alike, per day 100 orders keep a goal and work accordingly.

These all can be done while your targeting the right audience, to do so. You have to know to market your cloud kitchen.

Tools to market it?

One can market their cloud kitchen through both online and offline with your marketing strategies. Your marketing strategies should be according to your targeted audience. Here I have listed a few marketing strategies you can follow.

• Search engine marketing,
• Content marketing,
• Email marketing,
• Social media marketing,
• Banner posting.

These are some of the marketing strategies that will help you to gain more users to your app. When you're in an idea to launch your own app, then you have to work a bit more on marketing to reach your right audience.

What does it take to start a cloud kitchen in your region?

If you are interested in the idea to start your own cloud kitchen, then consider the above-mentioned things and create your own business model. It's a great age for the food delivery business as there is a steady growth in the online industry. And the cloud kitchen is the new trend in that. Where there is no need to invest more money in your business to start it.

Before starting it in your region please take a quick survey of the people in there and separate them according to their age gaps. Because Millennials are the main cause for the growth of the online food delivery business. After that, since there is no need for a big space to start, you can start it with a small space and a mobile application. Develop your own food delivery app or buy it from a food delivery software.

Final say

By now, I hope that you might have got the info about the cloud kitchen, and you will be in an idea to start your own. Nothing is late in the on-demand industry, so make it happen today itself.