How can you increase the trustworthiness of users with your on-demand babysitting app?

We have seen a global revolution in the service industry with Uber unifying the area of demand and the area of supply by using a thin yet sturdy bridge called a mobile app! These location-based on-demand services have not spared any industry.

The babysitting industry cannot be an exception to this transformation. The demand for an on-demand app for childcare has constantly been increasing. The fact that most families have both parents working has increased the relevance and the need for nannies on-demand apps.

The magnitude of the need has already been set, and the skeletal technology has already been built. Given the circumstances, on-demand babysitting app development would seem like a breeze. However, there are a lot of business-level challenges that need to be addressed before you embark on Uber for babysitters app development.

The market abounds with a lot of players in this arena. However, it cannot be denied that the market is still wide and open, not only to accept new players but also to give them a possibility for profit and success.

There are a few steps that need to be taken to ensure that your babysitting app on-demand app finds success.

Get the basics right!

There are a lot of auxiliary aspects that give the garnish for your success in the market. However, the very basic step is to get the app right in terms of its functionalities and utilities. For this purpose, you will need to create your minimum viable product, or MVP as it is commonly appreciated.

The MVP is not just a skeleton – it cannot afford to be accrued representation of your codes integrated over an unappealing interface. The MVP, in short, should be 'Usable' for your customers. It saves you a lot of time and money if you can create your own on-demand child care app in the shortest possible time.

When developing an MVP, it is important to ensure that you pay attention to the value provided to the users rather than thinking on the surface about the features. The intensity of interactions and engagement are what define the usability of a product. Even at the level of planning your MVP, it is important to think about the promotional activities and the marketing approach. If you know the first set of users to whom you will market your app, then you can decide the features and the interface in such a way that it will appeal to them.

Parents… Or babysitters?

This is probably the equivalent of Heisenberg’s uncertainty principle when it comes to the world of aggregator business - you will never be able to decide whether you should go for customers first or the service providers first! This has classically been called the chicken and egg problem.

Although the answer might seem complicated, thinking for your audience makes the entire process seem simple. All you need to do is find out which set of users is difficult to attract. Breaking this vicious cycle requires a thorough understanding of the market, and it has to be done in such a way that there is no friction in the feedback loop.

When it comes to babysitting applications, it is always the parents who are difficult to engage. On the other side, there are a lot of babysitters who are constantly on the lookout for a gig that will give them some form of income.

Earning customers

It has been conclusively established that it is the parents that need to be targeted first. However, it is easy to put it on paper. It has to be understood that when it comes to other services, most users are interested in something quite material or auxiliary - like food or transportation. However, when it comes to the health and well-being of children, parents are extremely cautious and positively paranoid. Therefore, it is important to earn the trust of parents as it will serve as the biggest marketing tool to popularising your application.

64% of the parents agree that it is too stressful to find a babysitter that they can trust. 68% of the parents say that they would find their life miserable without trusted child care. It is quite obvious that ‘trust’ plays a very important role when it comes to sharing the marketing success of your app.

There are different ways you can build trust.

Recommendations from known people

88% of the parents trust the recommendations of their friends and neighbors. It is quite evident that your biggest marketers are not celebrities but friends and the well-wishers of parents. Market leaders like UrbanSitter have figured out a few ways in which this trust can be earned. Parents can create a list of their favorite babysitters and also browse the favorites in their community. There is also an indication for the number of repeat families – it lists out the number of times a nanny has been availed by the family for the second time or more. If any family trusts a babysitter, then alone will they go for booking the person the second time.

Meticulous screening

Screening for babysitting is not as simple as screening for drivers. Players like HelloSitter run extensive background checks to verify the identity and the credibility of the babysitters sign up with their services.

In addition to the screening, some applications also verify their certification, especially when it comes to activities like CPR. A lot of companies contact full-scale interviews, and also provide video profiles of the babysitters who signed up with that app.

Addressing the needs of babysitters

Just because parents are difficult to convince and acquire doesn't mean that babysitters can be left alone. They are the bunch of skillsets who make your revenue possible. Therefore, there are certain needs of babysitters that need to be addressed in the same magnitude as that of parents.

The safety of the babysitter should be assured at all costs. They should have access to a 24/7 support system through which they can contact the administrator in case of any critical situation. There have also been a lot of scammers who have baited babysitters into malicious activities. It is highly recommended that you educate your babysitters, informing them about potential skimming activities.

The babysitter should be paid fairly and in line with the norms of the government in terms of minimum wages. UrbanSitter has assured that no babysitter gets paid anything less than $8 per hour.

Pamper babysitters with periodic material and intellectual incentives. The material incentives can include the transportation cost being covered by either the parents or the company. Based on the feedback and the feedback history of the babysitter, they can be given articles on how to become better in their job.

The other aspects

One of the biggest contributors to the success of your app is the assured availability of nannies. Given the fact that parents are always busy and there is a constant need for babysitters, if your app can make babysitters available, it is bound to be a big success.

Your app should be able to accommodate multiple payment methods and should be integrated with the versatile payment provider. Parents should be able to make their payments using credit cards, debit cards, internet banking, and wallets. On the other side, the payments should be quickly processed to the bank account of the babysitters.

An often overlooked aspect when it comes to the success of the app is the magnitude of being interactive and intuitive when it comes to deciding. It should be understood that all parents might not be tech-savvy, and they need to be given an interface that flows with their intuition.

Conclusion

There is no question that the demand for babysitting is growing up and to the right. If you would like to tap on this market with huge potential, all these factors need to be taken into consideration when you talk with your partner for on-demand babysitting app development. There are a lot of companies that specialize in Uber for babysitters app development.You can get in touch with them should you have any requirement for nannies on-demand app.