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Helpful Tips for Improving Your Web Design

by Craig Middleton about a year ago in advice

How to Have Great Web Design

It isn’t easy to create a website design that will work. When someone arrives on your website, you have only five seconds (or under) to capture their attention and keep them on the site. That isn’t too much time to leave an impression. This means if you don’t have great load time or if the navigation on your site isn’t easy to use and understand, your visitors are going to bounce away – quickly.

New trends are making it even more difficult to keep your website updated and engaging. What you have to figure out is how you can keep visitors on your site. A good way to do this is by taking steps to improve your web design. While hiring a professional service for web design Leeds is a good option, there are some tips you can use here, as well.

Ensure Your Website is Responsive

In the past few years, more and more people have started to use their mobile phones for browsing the web and shopping. This has led to most websites moving to a responsive design and the reason that Google started to penalize websites that were not considered mobile-friendly all the way back in 2015.

Chances are if you have a website online today, you probably have a responsive design; however, if you don’t have this, now is the time to do so. Investing in a responsive design is going to be beneficial for your website and even help with SEO.

Make the Navigation Simple

If you want to ensure that your visitors don’t bounce away from your site because they don’t understand the navigation, then you need to do everything you can to make it simple and easy to use. You want to ensure that there are no more than seven items listed in your menu – the goal here is to make it easy for visitors to go from one place to another on your website. Make sure that you are very descriptive in the labels that you use. Your nav bar should also be easy to use. This will help to ensure that your visitors hang around for more than a few seconds on your site.

Page Speed Matters

For many years, the speed of a website has been a hot topic of discussion in the marketing realm. This is also one of the primary reasons that so many people land on a website and bounce away immediately. In fact, if there is a two-second delay in the loading, there’s a good chance that your visitors are going to move. As a result, you need to take steps to help speed your website up before you try to do anything else.

Create a Compelling Call to Action

Do you really need to have a CTA button on your page? Will making it a specific color change the way someone acts while they are on your website? The answers to these questions are yes and yes. In fact, there are many studies that have proven that creating orange CTA buttons can help to boost your conversion rates significantly. However, for even more conversions, go red. This is an effective way for you to ensure that people visiting your website are taking the next step that you want them to take. Also, if you want to ensure that you have CTAs that are truly “game changing,” be sure that you are using actionable words.

If you want to ensure that visitors are hanging around on your website, then a great place to start is with the tips and information found here. Using these tips is going to help ensure that your website is user friendly and that it provides a good browsing experience. If you aren’t sure you can handle the process on your own, contact the professionals. They can help ensure that the desired results are achieved and that the website you have meets the needs of your visitors.

Craig Middleton
Craig Middleton
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Craig Middleton
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