Five Points to Remember While Integrating a Greeting Card Design Software to Your Website

here is something about greeting cards. They are just a piece of paper, but they always convey an emotional message. Think of all the occasions we reserve the written word for. There are so many of them - birthdays, festivals, graduation, and farewell. Whether you are sending a party invite or showing your gratitude, a greeting card can make someone in your life feel special.

Therefore, it is not a surprise to see that many printing companies have identified a thriving market for selling custom greeting cards. Do you know the global market for the said printing industry has been growing at an average rate of 62 percent since 2013? It's impressive and worth a look!

If you are planning to get all the greeting card printing companies to sell on your website, you should go for it. But if you want to stop the branded competition from sweeping your potential customers, you should integrate a greeting card maker software to your website.

The technology enables your customers to create fully personalized greeting card designs on desktop or mobile in minutes—from whichever vendor they shop from your online print store. Adding to that, here are five points to remember while deploying such a software solution:

1. An exhaustive design library always impresses.

Designing a greeting card can be a headache for anyone who is not a designer. Your job as a printing company is to make the whole buying process a breeze for your customers. And you can do that with a greeting card software.

The technology will not only enable them to place an order quickly but also help them select a pre-designed, ready-to-print template from the design bank. Here, you have the opportunity to involve your customers at every step of the buying process. They'd love that!

And, no customer wants to run pillar-to-post in search of a designer to personalize a greeting card design. With a little help, they can do that on their own.

2. Offer complimentary services for better engagement.

In a day and age, when customers are spoiled for choice, they expect any printing company they shop from to deliver a high-quality product and impeccable customer service. Other favorable factors for them include pricing, delivery time, and customer care service.

So, while you are expected to get the basics right, you can also take a step further to include other complementary services such as a pre-designed template library, 3D order preview, web content in multiple languages, and more to transform their shopping experience.

Here, you are not supposed to trigger your customers to spend a little bit more on availing an upgraded version of what's being sold to them. Instead, you are just giving yourself a competitive edge without costing anything to your customers.

And with a greeting card design software, you can do just that.

3. Ensure prompt print product and delivery, always.

With the right software to create greeting cards, you can make the process of managing orders and inventory, and tracking deliveries easier for your vendors. From a single admin panel, they can review design proofs, track the production process, and get the shipment delivered on time.

Your customers, on the other hand, can personalize the greeting cards as per their desire, pick a suitable material, and place an order quickly and hassle free. As a printing company, you can produce more greeting cards. Everything is automated, and the production gets completed with minimum human intervention.

The greeting card maker software triggers your customers to keep coming back to you for purchasing custom cards—which in turn helps you scale your printing company effortlessly.

4. Make sure your software is armed with multiple features.

Whichever greeting card maker software you use, it should include various features such as multiple payment options, localization in different languages and currencies, shipping integration, mobile responsiveness, layered catalog browsing with filters, and more.

The aim is to empower the vendors to engage as many customers as possible and enjoy a competitive edge. A dedicated page for every vendor on your online print store featuring customer reviews, terms, and conditions, product recommendations are icing on the cake.

5. Get your teams to work better and faster.

Don't be surprised when we tell you that businesses lose USD 75 billion on a global basis only because customers "don't find what they want while shopping online." Avoid making that mistake by ensuring your backend is systematic and well handled.

Let your vendors take greeting card print orders on a single admin panel, and allow them to keep a tab on the orders and on how much sales they bring to your printing company. A greeting card design software can help your employees to collaborate and communicate better, and in turn, finish the job more efficiently.