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Digital literacy in Business Isn’t a Negotiable Anymore

Austin Rotter | Hoboken, NJ

By Austin RotterPublished about a year ago 3 min read
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https://austinrotter.org/digital-literacy-in-business-isnt-a-negotiable-anymore/

Today, digital literacy is a skill that people need to have to thrive in a more digital society. This is because the increasing number of people using mobile devices and online platforms has made accessing information easier.

The concept of digital literacy includes a broad understanding of various digital tools that can help people work from anywhere. Some of these include real-time collaborative software and tools that allow people to work from anywhere.

Digital literacy has become a mindset, not a functional requirement. In today’s workplace, employees are expected to adopt new technology as they must adapt to the changes brought about by it. Digital skills are not only required for knowledge workers. They are also becoming widely applicable to everyone.

Importance of Digital Literacy

The demand for digital skills has been growing due to the increasing number of jobs and the labor market becoming more digitized. What was considered a bonus has now become a critical part of every role.

Despite the increasing demand for digital skills, it is still not enough to simply learn all the software that’s out there to get a job. People need to be confident in their ability to use new technologies and adapt to the changes they bring.

In today’s workplace, employees must assume that they will be able to keep up with the changes brought about by digital skills. The expectations of new employees are either that they have the digital skills to perform the job or that they will learn them quickly.

What’s Next?

Despite the lack of awareness about the term digital literacy, many people are already reasonably digital-literate. The ubiquity of technology has made it easy for people to send and receive messages and photos, which also translates into workplace skills related to technology.

Even if workers feel they are not sufficiently equipped to perform their job, there are still ways to improve their digital skills. Companies can sometimes provide employees with training to help them bridge the digital skills gap. According to a study, employers are more willing to train and upskill candidates due to the shortage of workers.

One of the most effective ways to improve an employee’s digital skills is by implementing a trial-and-error approach. This method can help people develop digital literacy without enrolling in costly training courses.

Conclusion

Although most workers don’t need many computer skills to perform their jobs, digital literacy is still a rising requirement. This means that people who can keep up with the changes brought about by technology will continue to be valued in the future.

About Austin Rotter

Operating in New York, Austin Rotter is a media relations, branding, and media strategy professional who has spent his career building skills, knowledge, and experience within the arena of public relations and online branding. A sharp and driven individual, Austin has distinguished himself as an executive in the industry.

Throughout his career, Austin Rotter has had the privilege of working with more clients than he can count. With more than eleven years of experience working in public relations and media strategy, Austin has helped numerous individuals and companies alike represent themselves online and in the public eye.

As we as a society grow ever-more connected, the importance of branding, media strategy, and public relations becomes increasingly more relevant and apparent. This holds especially true when it comes to finding the most cutting-edge ways to address his clients’ problems at hand. Austin Rotter has distinguished himself as a professional who is compelled by innovative strategies. In his career, he has carved out his space in the Public Relations industry as a knowledgeable and driven media strategist. Austin’s specialty is working with Fortune 1000 brands, promising startups, and hyper-growth tech companies, where he assists growth and development by providing media relations and strategy for these businesses. He has spent more than a decade building himself into a standout figure in the industry, one who is insightful, persevering, and focused on the best solution and strategy for his clients.

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About the Creator

Austin Rotter

Austin Rotter is a Public Relations executive living in Hoboken, New Jersey, who operates professionally out of New York. Austin's particular skills lie in media strategy, media relations, and branding businesses.

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