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Digital and Social Media Marketing Courses

What is SEO and How it works

By Emily KennedyPublished 4 years ago 4 min read
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Social Media Marketing Courses provide a broad understanding of the subject of digital marketing and strategies. Social media is one of the most used platforms on the internet. It has provided a new scope for marketing and advertising. There are many ways through which a business can reach audiences through social media marketing. SEO and social media marketing will help build a business brand, create awareness and bring profits to the business organisation.

SEO is part of the digital marketing strategy used by many businesses all around the world. It is a trending marketing strategy which provides positive outcomes to any business aiming to rank higher in the search engine. SEO stands for Search Engine Optimisation. Search engine optimisation involves boosting the traffic of the business website.

There are two types of SEO methods: Onsite SEO and Offsite SEO. And there are three main elements to develop a successful SEO strategy: building links, creating contents and maintaining the site speed. Each element can be organised with the right tools and techniques to develop a successful strategy. There are many SEO tools available to help a marketer plan a strategy for the business.

SEO Writing

One of the most trending ways to attract more audiences to the business is creating content. Content creation comes in many different forms. For example, blogs, videos, infographics.

How to write content to improve business ranks?

SEO writing is focused on creating content with keywords and phrases to help the search engine rank the business webpage. One of the most challenging aspects of SEO writing is that the content should be both interesting to read and increase ranking in the search engine. The first step for an SEO writer to understand is about the concept of SEO. SEO writers must write content that is appealing to readers and accepted by the search engine algorithm. A content writer must research on the keyword, understand the content necessary to boost the page and be able to attract more clicks to the links. Creating contents and publishing it online has become an effective way for many digital marketers aiming to create brand awareness. SEO success is not entirely dependent on writing the best content that Google has ever read. There are many other factors which should align with the content creations to help a marketer to succeed in the strategy. Although SEO is an effective method to increase awareness and boost the traffic on your webpage, the benefits are achieved in the long run with consistency in developing the process.

6 Tips for writing better content

• Research on the keyword by using tools

• Using the keyword on headlines, subtitles and content.

• Structuring your content in an appealing way

• Writing on exciting topics related to the keyword

• Including images to the content

• Adding internal links and external links to the content

Social Media Marketing Courses

Marketers all around the world search for the opportunity and knowledge to advance in the field of work. An individual can successfully develop a marketing strategy to promote the business and create brand awareness when he or she possesses the knowledge and skills on the subject. Millennials these days are encouraged to build a career in the digital marketing sector. As a result, the demand for courses and qualifications which can help them to achieve their career progressions has increased. There are many different social media marketing courses available through online courses, colleges and universities. Courses such as the Professional Diploma in Digital Marketing and SEO provided by an online college such as the College of Contract Management is a progressive qualification for any individual seeking knowledge in digital marketing. The course covers the necessary knowledge required to work as a digital marketing and SEO professional. The course includes Onsite Optimisation, Off-site Optimisation, Search Engine Marketing and Social Media Marketing. The college delivers the courses through live online lectures and assists the student with an interactive classroom experience. The course can guide the students to gain an in-depth understanding of the methods of SEO and digital marketing. Students will receive a certification upon completion which will be useful to apply for jobs in the digital marketing sector.

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About the Creator

Emily Kennedy

I am a creative content writer with my own thoughts

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