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Comprehensive Guide to Product Packaging

A Complete Guide to Brand Product Packaging

By Harry SimpsonPublished 9 months ago 5 min read
Comprehensive Guide to Product Packaging
Photo by herbadea Berlin on Unsplash

Over the last decade, the e-commerce market has changed dramatically. Businesses are using attractive packaging for the purpose of shipping and attracting customers. You can design your product packaging with the help of different Packaging design tips and information available on the internet or take the services of a professional packaging firm.


If you want to know more about Product packaging and the whole process, then read the full article.

What is Product Packaging?

Designing, evaluating, and creating a container for your product is called product packaging. A customized packaging experience is often created by online retailers to engage customers and increase profits. Through its positive impact, it will provide additional value to the customer, creating a memorable and shareable experience.

A step-by-step guide to the making of Product Packaging

Here are the different steps of the making of the product packaging process.

• Identify your Packaging need

• Measure the Dimensions

• Decide the Suitable Packaging material for your product.

• Colors and Printing

• Hot Foiling and Coating

• Adding Inserts (If needed)

• Design making of Packaging

• Dieline Making

• Creating a Sample

• Production and Shipment

Identify your Packaging need

The first step in the process of making your product packaging is to identify your packaging need. Briefly, you have to plan what type of Packaging is best for you; if your product is big, you need a big packaging box, or if it's fragile, you can go with a package having more cushioning.

Furthermore, in this first step, you have to decide what budget you have for your product's packaging so that you can order packaging units accordingly.

Measure the Dimensions

The 2nd step is the dimension measurement; in this process, you have to measure the dimensions from the inside of the box and try to minimize your measurements so the product will fit snugly. The main measurements for the packaging container including length, width, and depth are used in the making of Dieline Templates.

Then these dielines are used to make the packaging container. Make sure to measure dimensions accurately as your packaging pyramid is standing on this step, and if the measurements are not good, it will affect the Packaging.

Decide the Suitable Packaging material for your product

Next step is you have to decide the best suitable packaging material for your product according to your product's nature. There are many packaging materials, including, corrugated / Cardboard, Kraft, Rigid, etc. Make sure that your Packaging is eco-friendly to avoid polluting the environment.

If you want a simple and eco-friendly packaging container for your product, you can go with Kraft packaging. If your product is lightweight, then you can consider cardboard packaging, as this Packaging is the best for lightweight products. Lastly, if your product is luxury, then you must go with the rigid boxes as they are premium in terms of looks and quality.

Colors and Printing

The fourth step in making product packaging is deciding on colors and printing for the Packaging. You can choose colors according to your brand or product color. Make sure your color choice is engaging and appealing.

After deciding on the color then, you have to choose what type of printing you want. The first one is offset printing which is one of the highest-quality printing methods because it uses ink to produce richer, clearer, and more vivid images. Digital printing is also an option, which is just like your home office inkjet or laser printer.

Hot Foiling and Coating

The next step is to enhance your packaging look using hot foiling. You can use gold or silver foil on your packaging container, but if you want any other color foiling, then it is also possible.

Following that, the coating enhances the printing and protects the packaging. According to your choice, you can use Lamination (Matte & Gloss), AQ (Aqueous) Coating, or UV coating. Additionally, these coatings have become popular choices for brands when designing unique and impactful Packaging.

Adding Inserts (If needed)

Inserts are used to hold the product inside the Packaging and prevent it from any damage. Adding an Insert in the box is the best e-commerce packaging if you want to make your product packaging more inspiring. If your product is fragile or has different parts, you can add inserts to your Packaging to protect the product inside.

Design making of Packaging

After deciding on all the above items, you have to choose the best design for your Packaging. For this purpose, you can take the services of a professional designer. He will make all the structure of your packaging design.

Dieline Making

After deciding and choosing all the requirements essential for making the packaging, all of this information is ready to be transferred to the dieline. Dielines are typically created on a computer using Adobe Illustrator, Artioscad, and Adobe InDesign. A dieline is the blueprint that provides directions to the machine used to produce packaging units.

Creating a Sample

After that, a sample is created, which is exactly the same as your measurement and requirements. By analyzing the sample, you can decide if there’s any changes are needed or not. The sample is then sent to the customer for final approval.

Production and Shipment

When you get the green single from the customer, it's time to start the full production of the packaging. Make sure all the units have the same quality and strength. When you are done with the production, the last step is to ship all the units to the customer. In terms of shipping times, it depends on the quantity and size of the packaging and how fast or how long it takes to be delivered.


Custom packaging is the best way to attract customers and stand out in the market. In the custom packaging of your product, you can choose the packaging material, color, design, coating, and foils of your packaging according to your choice. You can also add inserts in it if the product is fragile or have more than one part.


About the Creator

Harry Simpson

A Good Reader and writer at Medium and other resource pages.

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