Cameron Forni on Small Business Growth Strategies for 2023

As a business leader, you should implement strategies aligned with your business goals and wider planning. Doing so will help ensure that your company can achieve sustainable growth. Here are small business growth strategies for 2023.

Prioritize Customer Relationship

A sound CRM system will help you manage the various aspects of your business, such as sales, marketing, and customer relationships. You should look for software that is both intuitive and has all the necessary functionality.

You should also consider how your CRM can help you analyze and improve the efficiency of the processes that you’re running. This can allow you to make changes to improve the way that your products are designed. For instance, you could change how your message is communicated to potential customers or expand your efforts to generate the right leads.

Enhance Your Online Presence

A strong online presence is a great way to connect with potential customers. It should not be a static entity but an integral part of your business. Your website should reflect these changes when changing prices or introducing new products.

You should also regularly post on various platforms to ensure that your content is relevant to your company’s products. For instance, if you own a hardware store, you might create content about choosing the right drill for a project. You can also use a blog post as a video or a Twitter post to expand the content for different social media platforms.

Emphasize Team Culture

It can be hard to hire and keep good employees, especially if you are a small business. Employees may be lured away by bigger organizations that offer higher salaries and perks. This can lead to a significant hole in your team, but there are way around that.

You should look into ways to make your staff members feel valued, such as by providing them with benefits like health insurance or gym memberships. Moreover, you should regularly ask your team members how they can help you reach your goals. In addition, they may have insights that you haven’t seen. To show appreciation, celebrate achievements that have happened to your company.

ABOUT CAMERON FORNI

In 2015, Cameron Forni pioneered the first vape cartridge free of silica fiberglass. From his creation, Select, the best-selling cannabis brand on the West Coast, was born. Five years later, Cameron has become a power player in cannabis and has been recognized by some of the industry’s most reputable publications, such as High Times Magazine, Inc. Magazine and Marijuana Venture Magazine.

Considering himself an entrepreneur by trade and blood, Cameron has always had a hand in building companies. His first venture was selling flowers on the side of the road as a child. As a high school student, he made money by managing a car detailing business. While working towards his degree in Business Administration from the University of Oregon, he built an event company. The ability to solve problems that no one has ever experienced is an entrepreneur’s cross to bear, but Cameron Forni always reveled in the challenge.

When he graduated from college, he set out to create jobs rather than take one. Cameron’s first official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting while driving. Then, he co-founded TryEco LLC, which produced a patented, starch-based, and biodegradable, super absorbent polymer used in agriculture. To Cameron, his business focus has always revolved around a mission to build companies and products that would offer people a better life and achieve more. Eventually, that mission led him to cannabis.

After creating what is now the industry standard vape cartridge, Cameron Forni launched Select Oil and, later Cura Cannabis Solutions. His companies saw record-breaking success in the industry. Select’s products are sold in over 900 retailers, and Select Oil is the #1 selling brand in the country. In 2019, Cameron continued setting records, leading his companies in a billion-dollar acquisition by Curaleaf, essentially creating the largest legal cannabis company by revenue.