Cameron Forni Shares Steps to Launch a Cannabis Startup | Las Vegas, NV

Despite the various changes that have occurred in the industry, the cannabis market is still young and growing. In 2021, the US marijuana market was valued at $10.8 billion. It is expected to grow at a rate of 14.9% between 2022 and 2030. This article contains the various steps you should take to get started in the cannabis industry.

Develop a Niche

If you’re planning on starting a business in the cannabis industry, it’s essential to avoid going too broad. Instead, focus on a specific niche that you’re passionate about and that doesn’t have a lot of competition. This will allow you to create a unique and successful product and brand.

Have a Solid Plan

One of the most essential factors that you should consider when it comes to establishing a successful business in the marijuana industry is finding a problem that you can solve. For instance, if you’re a user of marijuana, you probably have a hard time keeping your flower fresh. A solution to this problem will allow you to build a strong brand and attract more potential customers.

Research the Competition

Before you start working on a strategy for establishing a successful company in the marijuana industry, it’s vital that you thoroughly research the competition. You should analyze their brand identity and look at their social media channels, website, and LinkedIn profiles to see what areas they address and how they provide solutions. You should also check their SEO.

Hire the Right People

Having the best talent in every department is not enough to establish a successful company in the cannabis industry. You should also have a solid plan for creating a team that will work together seamlessly. One of the most crucial factors you should consider is finding the ideal individuals for your company’s mission and culture. If you hire an operations manager who doesn’t believe in the values and mission of your company, they might not be able to help you grow.

Licenses and Permits

Due to the varying laws in each state, it’s crucial that you thoroughly research the various requirements required to establish a successful company in the marijuana business. You’ll also need to contact a legal professional to get the necessary permits.

ABOUT CAMERON FORNI

In 2015, Cameron Forni pioneered the first vape cartridge free of silica fiberglass. From his creation, Select, the best-selling cannabis brand on the West Coast, was born. Five years later, Cameron has become a power player in cannabis and has been recognized by some of the industry’s most reputable publications, such as High Times Magazine, Inc. Magazine and Marijuana Venture Magazine.

Considering himself an entrepreneur by trade and blood, Cameron has always had a hand in building companies. His first venture was selling flowers on the side of the road as a child. As a high school student, he made money by managing a car detailing business. While working towards his degree in Business Administration from the University of Oregon, he built an event company. The ability to solve problems that no one has ever experienced is an entrepreneur’s cross to bear, but Cameron Forni always reveled in the challenge.

When he graduated from college, he set out to create jobs rather than take one. Cameron’s first official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting while driving. Then, he co-founded TryEco LLC, which produced a patented, starch-based, and biodegradable, super absorbent polymer used in agriculture. To Cameron, his business focus has always revolved around a mission to build companies and products that would offer people a better life and achieve more. Eventually, that mission led him to cannabis.

After creating what is now the industry standard vape cartridge, Cameron Forni launched Select Oil and, later Cura Cannabis Solutions. His companies saw record-breaking success in the industry. Select’s products are sold in over 900 retailers, and Select Oil is the #1 selling brand in the country. In 2019, Cameron continued setting records, leading his companies in a billion-dollar acquisition by Curaleaf, essentially creating the largest legal cannabis company by revenue.