Breaking Down the Investor Webinar

I just logged off from Vocal's Investor webinar. I have to say, it was nice to put faces to names. Justin and Jeremy, I see you now. You don't see me, but I see you. Hello.

I have to say, I wasn't impressed. Wait, listen first (or in this case, read first). My lack of glee can be remedied.

First off, guys, a pre-recorded message? Come on! That sh*t was cold! That said, I kinda get it. You had stuff you wanted to say, that you needed to get out of the way before the Q and A.

But your Q and A left more Qs and few A's. Nobody understood a word you were saying. Well, except me. I did, because, I'm..well, I'm me. I practiced law. I've done corporate filings. I've fought a lot of corporate disputes out in court.

But by and large, the folks on this platform are writers. They're not financiers. They're not employed on Wall Street. Your jargon went way, WAY over their heads.

You were speaking in jargon and a language that most of us didn't get. I'm not mad at you, we get comfortable with the language of our professions. We forget others aren't.

I saw a comment from a guy who said he didn't get it. So I'm here to break it down in real human words.

Let's start with Creatd listed as VOCL on the NASDAQ (a stock exchange). Creatd is NOT Vocal the company. They're together, but separate.

Creatd is a parent company, a holding company. That means that it's a company, a corporate entity that owns shares in other companies. Those other companies are called subsidiaries. It's like Daddy or Mommy company and Baby company.

Creatd is Daddy, Vocal is junior. They're linked, but they're separate individuals if you will.

When you look up Creatd stock, you're seeing the stock price of the holding company, Daddy stock. You're not seeing the value of junior Vocal.

And when you invest in the Reg CF, you're investing in junior, not Daddy.

Right now, Vocal lives in Creatd's house (follow the daddy and son analogy), but they aren't the same person.

That's why Jeremy keeps saying Vocal is inherently worth more than the stock value Creatd shows. You can't measure the son by the father.

Moving on, more jargon. Jeremy mentioned that under the Reg CF, we get Preferred Participating Stock. All that means is you, as an investor, have a right to receive the regular dividend that a preferred shareholder would normally get, PLUS an additional dividend that's predetermined. Long story short, if the company declares a dividend (a regular payment based on profit), you get a little extra.

Unless you're in the US, only "authorized subscribers" can buy in. Long story short, Canadians are kinda out of luck.

I'm optimistic. I love the idea of more partnerships with brands. Not only does it create revenue opportunities for creators, but with sponsored challenges, larger prizes will attract more Vocal+ members. Let's be honest, advertising is storytelling and that's what we do here, we tell stories.

I won't lie, I am a little salty that my question about the ethics of allowing shareholders to participate in challenges wasn't addressed. It's an issue that needs attention and that could detract from the credibility of the platform. It could be as simple as acknowledging up front that this is a creator-funded platform or something like that.

Transparency is key here. As is clarity. Sometimes, when we're in the forest, we forget that some people can't name the trees. So, always the humble servant, I'm naming the trees for you so you won't be intimidated.