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Blake McCoy on Social Media and Journalism

Blake McCoy | Chicago, IL

By Blake McCoyPublished about a year ago 3 min read

Today, journalism and social media are both the same. It’s believed that around half of all people rely on social media for news.

Journalists should be vigilant when using social media, as it can be very challenging to keep up with the changes in the world around them. Having the necessary skills to navigate through the various features of social media can be very beneficial for them.

There are a variety of tips and tricks that every journalist should follow when it comes to social media. Whether you are a freelance writer or a primary news organization representative, these tips will help you get the most out of your online presence.

Professional Profile

One of the most critical factors that every journalist should consider when it comes to social media is the look of their professional profile. Having a well-designed and professional profile will help people identify with you.


Professionals are expected to represent a community. Therefore, they should regularly share and repost the content of other journalists. You should never forget that social media should not be about them only. Reposting and sharing content helps build relationships and keep your feed fresh. Journalists should also follow other journalists and publications to keep up with the latest news. Unlike celebrity accounts, they don’t care about follower-to-follow ratios. Having thousands of accounts will allow them to keep up with the latest developments in the world around them.

Morals and Ethics

Journalists can now interact with the public and other organizations on social media, which is advantageous for them. However, they should always be mindful of their interactions with others.There is no right way to carry yourself, and conventional wisdom dictates that journalists should avoid getting carried away by their interactions with others.


Journalists should also consider how social media can help them stand out from the crowd. By developing a creative content strategy, they can engage with the public in ways traditional text-based posts cannot. One of the most effective ways for journalists to establish their brand is by taking their work followers behind the scenes. This can benefit them as it allows them to connect with their audience.

About Blake McCoy

Blake McCoy is a dynamic, engaging broadcast journalist with a depth of experience. As a network news correspondent, Blake has traveled the country sharing stories of human triumph and tragedy, struggle and perseverance. As a local anchor, Blake has connected with audiences by leading top-rated newscasts with authenticity, accuracy and care.

Blake McCoy’s news journey began in Boise, Idaho where he spent nearly two years establishing the foundation for his career as a reporter and morning anchor at KBOI-TV.

Next stop was Las Vegas, NV where Blake McCoy worked as reporter and weekend anchor at KTNV, ABC Action News. Vegas had gone from boom to bust overnight, rattled by the 2008 financial crisis. Reporting on tourism from the fast-paced Las Vegas Strip, Blake found new urgency in the constant push for reinvention. Just beyond the neon, reporting juxtaposed with deeply personal stories of job loss, home foreclosure and desperation.

After three years in Las Vegas, Blake McCoy’s next career opportunity came from the highly respected, award-winning team at KARE 11, NBC in Minneapolis, MN. Blake would keep is schedule anchoring weekend evenings and reporting on important issues in the community. At KARE 11, Blake’s authenticity and smart reporting was quickly embraced by viewers of their #1 rated newscasts.

Network attention followed. Blake McCoy became a National Correspondent at NBC News reporting for TODAY, Nightly News, and MSNBC. Minnesota became his second-home as he would return often covering major stories including investigations and trials of multiple high-profile police shootings, racial injustice and the death of music icon Prince.

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About the Creator

Blake McCoy

Blake McCoy is a dynamic, engaging broadcast journalist with a depth of experience. As a network news correspondent, Blake has traveled the country sharing stories of human triumph and tragedy, struggle and perseverance.

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