Benefits of Live Streaming Your Events in 2020 & Beyond

In the business sphere there have been numerous ways in which reality has been altered, including whole companies working from home, as well as major international events and exhibitions being cancelled.

Adjustments have been made to navigate this new reality and new methods sought in order to find ways in which to circumnavigate the restrictions that Coronavirus has imposed on our lives. One way that businesses have attempted to overcome these restrictions is working with a live streaming company to host virtual events for their attendees.

However, even once we emerge from the current situation and life returns to something more familiar, the success of live streaming events will likely mean that more companies and brands continue to include this as part of their events in the long-term.

Take a look below to learn how live streaming can enhance your event and make it an even greater success.

Streaming Events Adds Exclusivity

Live events have a limited number of tickets meaning there are always going to be people who miss out. This is where live streaming comes into play as you can cater for that demand and even use it to your advantage and generate increased interest and ensure that your future events are oversubscribed.

Promoting and encouraging people to express interest and sign-up on your social channels is an ideal way in which to create fear of missing out, especially if you ensure that there are only a limited number of places available.

This helps to fuel demand as others will be encouraged to sign-up due to the social-proof of others while increasing demand for future events.

Live Streaming Brings You Closer to Your Audience

Live event streaming creates a more personal connection between the company, presenter and audience. You are able to directly address your audience and create a more personable experience for both parties and turn the event into a conversational interaction.

This can be enhanced by asking for the input or feedback of the audience and makes the event more interactive and memorable. This could include asking for feedback via a poll, responding to the audience’s questions and providing a breakdown of this data to increase interaction .

Adding the ability for users to ask and respond to questions in real time is also an ideal way to help increase levels of engagement and create a deeper connection between the audience and those hosting the event.

You should also consider posting any questions asked with the answers on social media as you will find that those attending the event will share your posts and this will further assist in amplifying brand awareness and increasing demand for future events.

Enhance the Live Experience

Using video production techniques, it is possible to enhance the live experience by inserting pre-recorded videos into the flow of the event to explain topics in more detail. You could also interview experts in the niche from around the world, or use graphics to introduce or highlight information.

You can use these techniques to ensure your viewers are fully informed about the agenda, speakers and topic. It could also be advantageous to include links to resources of yours that explain topics in greater detail for further reading.

Enjoy Full Control

Choosing to work with a company experienced in delivering virtual events and live streaming means that you are in full control of your events.

This is a sharp contrast to using a mainstream provider for broadcasting your event as you will not enjoy complete control of every aspect of the event.

You will also enjoy full control over the registration process and the information that you show to users throughout the flow of the event. It is also possible to glean greater insights and ascertain who attended and then send post-event communications for further engagement with the attendees.

Another benefit is that you are able to gain enhanced insights into the data from your digital event. Not only do you gain a greater amount of insights into your audience, but you can develop user personas for your future marketing strategies.

You are also able to gain insights into what engages your audience the most and what is likely to compel users to return and turn them into loyal customers in the long-term.