Are We Sharing Too Much? Ways To Be Mindful With Social Sharing

We're all sharing things these days.

Cute photos, inspiring quotes, shocking news reports, odd stories - every snippet of life is being shared. Everyone who knows something can share.

Because one person cannot possibly know everything. If we did, we all would be dead right now (sorry, I'm a cynic).

But enough with my morbid thinking.

I'm trying to understand this sharing phenomenon that has somewhat escalated with the rise of social media in the many years that I've seen social media evolve.

I've noticed the workshop trend coming up - where people with a good sum of life experiences are hosting workshops and training seminars to others who are interested to learn more.

I mean, I myself have embarked on sharing my Content Marketing knowledge with a few people already. I don't charge a bomb, because I don't know how to think like a con artist businesswoman, apparently. Most of my courses can even be found on Udemy (just search for my name).

I do, however, think it's necessary that people put on their thinking caps and start giving this sharing phenomenon a thought or two. I mean, think about it, sharing available information:

• Doesn't cost money (okay, unless you want to include your internet bill as cost)
• Keeps your social media account active without involving that much work
• Helps improve your general knowledge

Sounds like a win-win to me.

And that's why I would like to teach it, you see. I have no brand (besides myself) to promote so I rarely share things outside of my social media accounts, but I'm sure people who are planning to actively put themselves out will benefit from this.

There are probably a million different view points on how sharing can be done. Some people use terms like "curate" content, some people rely on the "share" button on social media platforms to understand how "popular" they are, etc.

Honestly, though, it really should come down to the one simple truth:

How can YOU do it?

How can SHARING help your brand grow, organically?

Everyone has their own schedule, own capabilities, personal preferences and agenda when marketing their brands.

One person could be a tech-savvy Facebook freak while the other only wishes to check their e-mails in the morning and be done with the computer. It really does depend. There is no 100% guaranteed rule of thumb here.

Yes, there are guidelines, there are questions that you can ask and find the answers that fit you best. This is how you will be able to work through and succeed in your sharing process.

For instance, I read a lot of material online. In fact, I spend about an hour every morning going through my e-mails, Facebook, LinkedIn (although I haven't been very active here lately), Instagram, Medium and even Vocal. Plus, there's the news to read up on.

It can get tiring but I only bookmark what I like, pin what I think I need to keep for future reference, and share if I think my friends would be inspired or have a good laugh. I don't have any particular sort of objectives for these - just the same ol' concepts I use to manage my social media accounts.

I think it's pretty refreshing though. Besides the NSFW and graphic pictures that occasionally pop up while I'm surfing, I've been coming across a lot of good stuff  shared by brands.

Educational content, entertainment, and even fun stuff on TikTok. There's just so much information shared on the internet. I even associate different types of sharing with different brands.

And that, my friend, is how you want your audience to remember you.

Look at me, sharing about sharing. Heh.