A Guide to Growing Your Business on a Limited Budget

Even though it’s typically hard to start a small business on a budget, building a successful company is still possible. With the right investments and modern technology, a company can easily hold its own against larger firms that can take advantage of more capital. Here are a few ways to grow your business while on a limited budget.

Utilize Social Media

Due to the number of people signing up every year on social media, it’s no longer surprising that social networks attract people’s attention. Even if your company’s email list has grown, you’re likely never able to catch up to the vast number of potential customers already on your network.

Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter are free to use, and businesses can easily create and manage their own pages. They can also use these platforms as marketing tools, allowing them to cut down on costs. In addition, they allow businesses to set their own marketing budget.

Build a Strong Culture

A strong culture is very important for any company to succeed, as it binds its employees and clients together. It’s also beneficial when it comes to growing a small business into a larger one. Without a strong culture, a company can easily fall apart.

Outsource When Necessary

No business owner should be an expert on every aspect of their company’s operations. If you’re unsure about the tasks you may need to complete, you should consider hiring someone else or outsourcing them.

With outsourcing, you can focus on your main business objectives while freeing you up to tackle new projects. The quality and efficiency of the work you receive from an outsourcing company will be higher, and you’ll be able to access the necessary skills and knowledge to compete in the marketplace.

Be Customer-Oriented

Regardless of your company’s size, focusing on the customers will allow you to grow. By taking into account people’s feedback, you can then make informed decisions regarding your product.

This is very important, as it can help build loyalty and allow you to earn a sustainable income. According to the study, customers who have a positive emotional connection with a brand will typically stay with their company for almost two years longer than their normal counterparts. A loyal customer is a marketing tool that can be used in its own right. They’ll start referring their friends and relatives after experiencing great customer service.

About Cameron Forni

Cameron Forni is the President of Select at Curaleaf, as well as the former CEO of Cura Cannabis Solutions and the Co-founder of Select Oil. In May of 2019, Cameron led Cura Partners Inc.’s Select brand through the largest acquisition in cannabis history, cementing his position as one of the biggest power players in the industry. In a record-breaking, billion-dollar deal, Curaleaf acquired his brand, essentially becoming the largest legal cannabis company by revenue.

Before establishing Select, Cameron Forni pursued a plethora of entrepreneurial ventures—starting when he was just a child. To Cameron, entrepreneurship and business is in his blood. As a four-year-old, he sold flowers on the side of the street in Milwaukie, Oregon. In high school, he ran a car detailing business, then, during college, he built an event company. Entrepreneurship presents constant obstacles—opportunities to solve problems that no one has ever dealt with before—and Cameron has always been up for the challenge.

After graduating from college, he made a goal to create jobs, not just take one. His official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting and driving, and TryEco LLC, a patented, starch-based, biodegradable superabsorbent polymer used primarily for agriculture. Cameron Forni’s focus has always been to create businesses that enhance people’s quality of life, and it was that goal that led him to cannabis.