New Opportunities in the Cannabis Industry

The rapid emergence and evolution of the cannabis industry can be seen each year as new legislation, and ballot referendums are introduced. This allows entrepreneurs and small-business owners to expand their operations into new markets.

Due to the increasing number of states that have legalized the use of marijuana and the growing number of members of Congress advocating for the federal legalization of the drug, the industry is poised to continue its rapid expansion.

It is easy to assume that the cannabis industry comprises the individuals who grow the plant, as well as the manufacturers and retailers who sell the products from this sector. However, this is not the case. There are many different facets to the industry and its supply chain. Here are new opportunities in the cannabis industry.

Plant-Touching Opportunity

Many different types of businesses are involved in the plant-touching industry, but one of the most common is the cannabis industry. Some of these include the individuals who grow the plants and the delivery and transportation companies that deliver the finished products.

Due to the nature of the oversight that the plant-touching industry is subjected to, it is one of the most heavily regulated sectors in the industry. To operate in this sector, an entrepreneur must first secure a license from the state. This can be very expensive and can take a long time to complete. In different states, the application process for a license can be different. There is also a cap on how many licenses can be issued.

In some states, a company can be required to manage all aspects of the plant-touching industry, such as the cultivation, processing, and dispensing operations. Another type of system is a specialization system that divides the licenses into multiple groups and awards them to companies.

Ancillary Cannabis Opportunity

The various types of companies that are part of the marijuana industry are known as ancillary businesses. These organizations support plant-based companies but do not necessarily engage in producing, distributing, or cultivating marijuana products. Some of these include companies that produce equipment and packaging for plant-based businesses.

Despite the number of individuals eager to enter the plant-based industry, ancillary businesses offer a more accessible entry path than other businesses. They do not need to go through the laborious and costly process of getting a license to operate.

About Cameron Forni

Cameron Forni is the President of Select at Curaleaf, as well as the former CEO of Cura Cannabis Solutions and the Co-founder of Select Oil. In May of 2019, Cameron led Cura Partners Inc.’s Select brand through the largest acquisition in cannabis history, cementing his position as one of the biggest power players in the industry. In a record-breaking, billion-dollar deal, Curaleaf acquired his brand, essentially becoming the largest legal cannabis company by revenue.

Before establishing Select, Cameron Forni pursued a plethora of entrepreneurial ventures—starting when he was just a child. To Cameron, entrepreneurship and business is in his blood. As a four-year-old, he sold flowers on the side of the street in Milwaukie, Oregon. In high school, he ran a car detailing business, then, during college, he built an event company. Entrepreneurship presents constant obstacles—opportunities to solve problems that no one has ever dealt with before—and Cameron has always been up for the challenge.

After graduating from college, he made a goal to create jobs, not just take one. His official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting and driving, and TryEco LLC, a patented, starch-based, biodegradable superabsorbent polymer used primarily for agriculture. Cameron Forni’s focus has always been to create businesses that enhance people’s quality of life, and it was that goal that led him to cannabis.