A Beginners Guide for SEO Basics

Search Engine Optimization (SEO) is a type of digital marketing that optimizes a website for higher rankings and better visibility in the organic search results on sites such as Google, Yahoo, and Bing and compels visitors to come again.

SEO basics are easy, and as long as your website has a solid technical foundation, you can achieve great results by implementing simple SEO strategies. While most of the older tactics people used, like keyword stuffing, to hoodwink the search crawlers no longer work, it doesn't mean SEO is no longer effective. While larger brands have the apparent advantage of a bigger budget and the option to invest in the best digital marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia, small businesses can adopt some practical strategies to improve their marketing.

What are the fundamentals of SEO?

Technical foundation

Use SSL

Secure Sockets Layer and Transport Layer Security or TLS (an improved version of SSL) are protocols for establishing a secure connection between a web server and a browser. You can check if the website URL starts with 'https://' rather than 'http://.' In 2014, Google announced that secure HTTPS websites would be preferred over non-secure ones in search results.

Make it mobile-friendly

SEO services can optimise your website to make sure your site looks great and functions correctly even on mobile devices. You provide a positive site experience for users when you make your site mobile-friendly since it looks great on any device, regardless of the screen size. You can use Google Search Console to check if your site is compatible with mobile devices.

Better Site Speed

Search engines prefer sites that load quickly and consider page speed as an essential ranking factor. A recent update by Google requires web pages to load faster and states that a site loses half its visitors if it takes more than 3 seconds to load.

Include XML Sitemap

An XML sitemap helps search engine crawlers understand the website by using it as a navigation chart. Your site should be logically structured so that visitors can easily navigate and find what they need. This not only helps search engines understand the page better but also improves the user experience.

Title Tags & Meta Descriptions

When you search any topic on Google, the results show a clickable link in blue and some text underneath- that's the title tag and meta description of that site, respectively. They are important for SEO and significantly impact click-through rate as they give a brief of what searchers can expect. Always include keywords in the title and meta description and make sure your content delivers what it promises.

Image Optimization

You can optimise your image by adding alt text which describes what your image displays, so if the image is unavailable, the reader would still know what the image contained. Keywords can be included, but it is best to keep them as short as possible.

Keyword Research

Keyword research aims to find words and phrases that users include in their searches on Google or other major search engines. These terms are related to your products and services or your business as a whole.

Step 1: List the topics relevant to your business.

Step 2: Choose keywords.

Step 3: Analyse according to user intent.

Step 4: Research competitors keywords.

Step 5: Use keyword research tools.

Smart SEO services company in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia helps to acquire targeted traffic and rank easily for long-tail keywords since you would be competing against only a fraction of the websites. But make sure they are naturally included in your content, especially the H1 and Title tags.

Content Marketing

Google prefers to rank websites with higher traffic and better user engagement when the competition has similar keywords. You can increase user engagement by providing relevant content on the topics that the users search. By covering all trending topics related to your business, you can establish yourself as an industry expert.

Link Building

Other than content, backlinks are one of the top factors for ranking, according to Google. A backlink is a one-way link from one website to any other page, basically a link to a website reference or resource. High-quality backlinks can help to increase a site's rank and visibility in search engine results pages. Google uses backlinks to understand which websites are popular and considered reliable in the industry, so the website you land on is the one that really benefits. The two factors- relevance to the industry and quality of the website influence domain authority.

That covers the basics of SEO. You can easily optimise your website by following these steps and remember- consistency is critical in SEO. Don't expect instant results, but the good news is that the effects last longer. If you are looking for a digital marketing services agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia, you can contact Adaan GCC Digital Solutions- we're ready to help.