Top 5 Advertising and Digital Marketing Strategies to Try in 2021

The last few years have imparted many lessons that we need to learn. The pandemic has just accelerated the need for companies to establish themselves online. Even if you already planned your entire Internet marketing strategy, there might be a few things that can improve it. After all, creating an approach is different from actually executing it, which involves channels, tactics and techniques to help you work out your vision. Let’s take a look at the top five strategies by Adaan GCC Digital Solutions that you need to try in 2021.

Optimize for Google’s Latest Update

Google’s Page Experience update has started rolling out and will be completed by August 2021. It includes Core Web Vitals- a new metric that will measure a user’s experience while loading a page based on interactivity, load time, and content stability. Pages that rank highly in Core Web Vitals will likely see a boost in overall search rankings.

To optimize your website’s user experience, you can get digital marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia and improve your site’s rankings. You can access your site’s Core Web Vitals data in the “enhancements” section of Google Search Console.

Plan for the End of Third-party Cookies

Third-party cookies can collect a lot of information about users, which is why by 2022, Google will remove third-party cookies from its Chrome browser. Mozilla’s Firefox and Apple’s Safari will also block third-party cookies, changing how digital ads are targeted and tracked.

It wouldn’t end programmatic advertising; it would just increase the focus on first-party cookies while providing users greater transparency and consent approval. Internet marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia can help you translate customer behavior into actionable business data. Brands will also have to build their data collection infrastructure to comply with coming regulations in 2021.

Focus on Customer Retention

Brands struggling to recover from the happenings of 2020 should focus on customer retention. It is different from customer acquisition or lead generation and focuses on customers who have already signed up for a service or purchased a product from your brand.

Keeping existing customers happy is more economical than acquiring new ones. An experienced digital marketing company in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia can offer and carry out effective strategies for retention. The pandemic has heightened the need to improve customer experience and brand reputation to ensure loyalty and keep the customers they worked hard to get.

Start Selling on Social Media

Social commerce will continue to grow in 2021- both e-commerce and traditional retailers will adopt it to drive sales. Facebook and Instagram have launched a new Shop feature since customers are more likely to purchase from a brand that they follow.

Agencies that offer comprehensive online marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia can help in your social media efforts. User’s spend a lot of time on social media, which brands can take advantage of to nudge them to purchase without leaving the platform. It considerably shortens the customer’s journey from search to conversion and brings a whole new opportunity for brands to put their products in front of potential clients.

Explore Augmented Reality

AR is becoming more accessible, and brands are using this technology to provide a more interactive experience for their customers. As more brands adopt it, AR will become mainstream, accelerated by the pandemic, where virtual has become the new normal.

New smart glasses will hit the market soon, and they are expected to be more wearable and accessible than earlier versions. AR will also be integrated into visual entertainment and will change the world of sports and events.

With the unpredictability of 2021, most of you might be scrambling to orient yourself and save your business to spend time working out a proper strategy. If you want to hire the perfect digital marketing agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia for your brand so you can focus on running your business, you can get in touch with Adaan GCC Digital Solutions.