Journal logo

9 tips for creating content for Instagram

The biggest challenge of any business on Instagram is being able to create content and maintain a consistent flow.

By Adriano LuzPublished 4 years ago 5 min read
1

The biggest challenge of any business on Instagram is being able to create content and maintain a consistent flow. Having ideas for frequent posts is not an easy task, but necessary to attract new followers and keep your base engaged.

How to overcome the creative block and be able to post frequently on one of the most engaged social networks in the world?

Let's answer that question with 10 of the best tips for creating content on Instagram. Stay with us for a few more minutes and learn how to unlock your creative potential on Insta!

1. Consume content!

It may seem like a basic idea, but many entrepreneurs keep thinking about complex and crazy formulas. In this, they end up forgetting to do the basics and start to lose relevance.

To do this, invest some time studying posts from influential brands with the same audience as yours. Study the posts that generate the most engagement and understand the formula used to make them.

But beware! This does not mean that you should copy publications!

The intention here is to understand how your competitors' posts generate engagement, and then replicate the formula with your own content.

2. Understand your audience

In addition to studying competitors' publications, it is important that you also understand the audience you serve. Demographic information such as age, location, gender and even monthly income are important, but not the only thing you should study.

It is also important to know your profile, needs and pains. Have you heard about persona? In marketing, the term indicates a character that represents the ideal customer of a business.

In addition to generic data such as demographic information, the character is represented as if he were a person. That is, she will also have a specific age and gender, but has a deeper approach.

In creating the persona, you must understand the needs, pains, habits and values of that ideal customer. Getting the persona creation right will make it easier to produce content, and increase your chances of getting engaged.

3. Learn about Instagram hashtags

Hashtags are the engine that drives searches on the social network. When placing a hashtag in your feed publications or Stories, your post can appear in the search for the term you used, such as #love or #tbt, among many others.

The use of hashtags should also be part of the competition study, which we mentioned in the first tip. Observe which hashtags the most popular publications usually indicate and test using them in your posts, if it has to do with the content.

If you're having trouble getting started, be sure to check out this complete guide with the 250 most popular hashtags on Instagram in 2020.

4. Make educational content, but entertaining

Regardless of the niche you work in, your audience follows your posts for two reasons: to learn something or to be entertained with something. Preferably both at the same time. Just look at YouTube channels like Me Poupe, which is classified as “financial entertainment”.

It was with this approach that the channel of the ex-television reporter Nathalia Arcuri managed to surpass established channels in the market. That is, seek to educate while offering entertainment.

Try to use this precept as a guide in creating your posts, as well as the results of the studies you did in the tips above.

5. Make sweepstakes to gain followers

If you're in the early days of your new profile, sweepstakes are a good way to build followers faster. But there is no point in drawing anything.

The first thing is to make it very clear what the rules are in the post itself. What is being drawn, what steps someone must take to become eligible for the prize and the date of the prize.

It is also important that the product chosen is in accordance with the audience that you want to attract to your profile. Finally, it is important to mention that do not overdo the draws, or it will soon appear that you are desperate for followers.

6. Try to engage followers

Asking questions engages engagement. They work because they usually involve followers in the post, encouraging them to participate.

This is a formula that works on any social media. Remember that the era of one-way communication is over some time ago. So, open the space for your followers to comment on your post.

How to do this?

Asking questions or asking for opinions about your publication!

7. Understand the different possible formats on Instagram

Insta is one of the most versatile social media platforms out there. With the exception of exclusive text posts, you can create posts with all kinds of formats.

That is, you can create posts with images, short or long-term videos, Stories and even live streams. So try all these formats.

See which ones you feel most comfortable doing and, mainly, what best resonates with your audience. By understanding the different possible formats on Instagram, you will already think about new content considering the particularities of each type of post.

8. Republish content

You will spend a lot of time studying posts that you can use in your own profile. Even without a share or retweet button, you can repost interesting content that you find.

It is worth mentioning that you will need external applications that allow you to download the post. On Android, the indicated is the Story Saver App, while on the iPhone the Story Reposter is one of the best options.

It is also important to remember that you can't just repost! Before reposting, remember to ask for authorization to the original profile.

9. Incorporate your content into your marketing strategies!

Instagram is an important part of your digital marketing strategy. Therefore, content is essential not only to attract followers, but also to make them your customers! Want to better understand how to use Instagram for business? So apply these strategies and go to the next level!

social media
1

About the Creator

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.